2022 Holiday Marketing Trends for Non-Retail Businesses

For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that, with inflation top of mind, consumers are looking for deals and are still planning on spending more this year than last year. But

Team Member Spotlight: Amanda Eltaher

Perfect Search has gained some new members this year and we want you to meet them! Get to know Senior Manager of SEO and Content Amanda Eltaher in our latest Team Member Spotlight!  1) What’s your favorite part of your job so far? What’s the most challenging part of your job so far? My favorite part about my

Our Favorite Tips from Google’s New E-Commerce Guide

Competition for top Google rankings is at an all-time high as more and more businesses continue to move online. To help e-commerce sites that struggle to be discovered, Google Search Central has released a new guide on e-commerce best practices for Google Search. Full of useful information, this guide is a developer’s roadmap for designing

Semantic Search: Why Search Intent Matters for SEO

In the world of SEO, what people search for online matters. To search engines today, though, that’s an understatement. Why? Enter: semantic search. Keep reading to learn more about semantic search, how long it’s been around, and why it still matters today for search engines and SEOs. What Is Semantic Search? Semantic search is all

5 Common SEO Mistakes to Avoid

Some websites need a full SEO overhaul. Others are on the right track but have some mistakes. Here are 5 common SEO mistakes to avoid to improve SERP results!

Targeting Teens: What You Need to Know About Facebook and Google’s New Ad Rules

Ah, adolescence. It was the best of times, it was the worst of times—and it was (and still is) a time of being easily influenced and not realizing it. That’s why two of the Internet’s biggest advertising head honchos, Google and Facebook, have recently rolled out new ad policies for brands targeting minors. Getting impressions

Google’s 3 Strikes: How to Keep Your Ads Safe

Rolling out quality ads is like going up to bat in a baseball game. Let’s pretend campaigns are innings, ads are your players, and you, the analogy-loving professional, are the head coach. No matter the play, your job is all about making the right calls that will help your ads hit every targeted base before

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