9 Intelligent SEO Tips for Higher Education Marketing

Elevate your educational institution’s online presence with these SEO tips for higher education. Improving your organic awareness and enrollments starts here.

Benchmark Marketing: A Painless Framework for Setting KPIs That Work for You

Digital marketing can be a powerful way to drive new customer acquisition—but with numerous marketing metrics to track, competitors to monitor, ads to create, and audiences to target, it’s easy to get lost in a sea of information. You need a simple digital marketing benchmarking system to replicate throughout your campaigns.  Key performance indicators (KPIs)

Beyond the First 90 Days: A Marketing Plan for Your First Year

So you got through your first 90 days on the job. Now what? Learn how to create your 1-year marketing plan to finish your 365th day.

Target Audience: Jim McMillen, Sales and Marketing Consultant

Jim McMillen is a sales and marketing consultant with more than 30 years of experience.   You have over 30 years of sales and marketing consulting experience – how did you arrive where you are today? I guess the short answer is, in my current role more recently, I was let go due to COVID.

How to Effectively Manage a Fully Remote Marketing Team

Love it or hate it, working from home is here to stay.  A recent study by data scientists at The Ladders found that 25% of professional jobs in North America will be fully remote by the end of 2022 – and that percentage is only expected to grow.  In other words, remote team management will

Target Audience: Kate Selfridge, Director of Demand Growth at Ritual

This month’s Target Audience guest is a bit different than our typical marketing experts, but their leadership and business insights are sure to be valuable to anyone.  Kate Selfridge, Director of Demand Growth at Ritual, has a role that’s more marketing-adjacent, but her close collaboration with marketers has provided Kate with a wealth of knowledge

Seizure the Day: Embrace Your Vulnerability

We had just settled in at the office of one of our large New York clients for a day of meetings when someone asked if I remembered the room we were sitting in.

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