How to Adapt to a Changing Facebook Ads Landscape

Facebook Ads has gone through major changes and updates since Apple announced that it was going to require users to actively opt into being tracked by cookies from apps starting with the Apple iOS 14.5 Update on April 26, 2021. As expected, most users are not opting into cookies, although the change was slow to

Frequency Caps for Facebook Ads: What Are They and How Do You Set Them?

Learn what frequency caps are on Facebook and Instagram and how to set them to optimize your ad campaigns.

Perfect Search Wins TWO Vega Awards!

We’re so excited to announce that Perfect Search won TWO 2021 Vega awards for best copywriting and SEM campaign. The Vega Digital Awards recognize work by professionals and agencies in the international digital communication industry. Entries are judged by experienced, senior-level digital media professionals drawn from many nations. Perfect Search received a gold award for our

Key Elements of Successful B2B Marketing Strategies

Business-to-business marketing communications require unique strategies to ensure success. Discover how to build effective B2B marketing strategies here.

Your Guide to YouTube Advertising

If your brand is not on YouTube, you are missing out on a huge portion of the worldwide audience. Learn how to create and optimize your ads on YouTube here!

23 Google Ranking Factors You Should Know About

Understanding what’s behind Google’s algorithm for ranking pages on its SERP is essential to your SEO strategy. Check our list of lesser-known ranking factors here.

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