3 Steps to a Successful Site Health Audit
Before diving into a new project, it’s important to step back and look at the big picture. Usually, that starts with big picture SEO. Learn the key steps to evaluating the health of a site for SEO.
Shooting for Success: BEEFing Up Your Marketing Reporting Calls
To offset the chances of missing those important in-game opportunities after a foul (and to offset the embarrassing taunts of the seemingly prodigal players) the coaches taught us BEEF. It’s a silly acronym that resonated deeply and helped me improve my chances of adding points for the team under the pressure of watchful eyes.
As I’ve grown, I’ve noticed how BEEF can be applied to so many areas of life, especially work and reporting calls by a marketing team. Let me tell you how.
5 Reasons “Google My Business” Should Be Your Small Business’s First Step in Digital Marketing
Google My Business allows businesses, no matter their size, to show up on Google’s Search Engine Results Page (SERP). Here are 5 ways GMB can be an accessible introduction to digital marketing for small businesses, instantly helping your business grow and connect with interested customers.
The Ins and Outs of LinkedIn Advertising
Are you advertising on LinkedIn? You should be. For certain industries, this business-savvy social platform is the perfect place to reach customers. With its wide range of creative options and targeting, you can expand audience reach and find the right prospects. Learn what LinkedIn Ads has to offer your business with our comprehensive guide!
How to Pivot Your Marketing Strategy During COVID-19 (Coronavirus)
Our Senior Analyst of Search & Social Strategy offers tips on navigating your digital presence during the coronavirus outbreak. Take a look for updates & advice. (Updated August 10, 2020.)
Uncovering UX (Part 1): Elements of User Experience in News & Content Sites
In part one of our “Uncovering UX” series, we’ll walk through how news and content sites can capitalize on Google’s UX tips, rank higher, and create a mobile site that users love to visit. Check out our 6 steps to a better user experience!
7 Facebook Ad Strategies to Transform Your E-Commerce
Dynamic product ads, an offering from Facebook, are a low hanging fruit that every e-commerce business should prioritize in their strategy. These ads are both easy to set up and highly powerful––whether you’re retargeting past visitors or prospecting for new ones.