The 5 Things You Better Be Doing Now in Your Responsive Search Ad Strategy

Starting any new marketing leadership role is intimidating – transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.

Google Ads Rolls Out Combined Audiences for Search

Google Ads has introduced a new feature for more granular targeting across interests, demographics, and behaviors. Learn more about how to use this tool, here!

3 Reasons Your Non-Profit Should Consider Google Ads

Getting your non-profit’s foot in the door can be tough, so we made a list of how using Google Ads could make this easier. Take a look at our three tips to consider!

The Importance of Google Product Taxonomy and Categorization

Ensuring your products follow Google’s taxonomy can be daunting—especially if you have thousands of SKUs. Learn more about how to make this task easier, here!

5 Trends in Digital Marketing for Arts & Crafts Shops

Attract new arts & crafts patrons by updating how you reach out to them. Take a look at this advice based on five trends we’ve noticed in digital marketing.

Everything You Need to Know About Google’s BERT Update

On October 27th, Google rolled out the BERT algorithm update. Here are our major takeaways.

Your Page SEO Guide (Part 2): What is Off-Page SEO?

When it comes to SEO, we tend to define optimizations by what we can do directly on our websites or those of our clients. Sometimes, however, you can achieve more of the results you’re looking for by working off-page. While Part 1 of our SEO guide explored on-page SEO, it’s Part 2’s turn for some

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