Learn about issues that higher education marketers, program coordinators, and school department heads encounter when trying to increase college enrollment.
It’s time to get to know Perfect Search Media’s Search and Social Advertising Analyst Rachel Zetzman! 1) What’s your favorite part of your job so far? What’s the most challenging part of your job so far? My favorite part of my job is onboarding new clients, learning about their business, and creating new strategies for their accounts.
On October 28, 2021, Facebook announced that it was rebranding itself as Meta Platforms, Inc. The official reason claims the name will better reflect their new “metaverse” rather than reflecting the name of only one of their social media platforms. However, this change comes during Facebook’s increased scrutiny for allegedly standing by as misinformation and
Non-fungible tokens (NFTs) are the latest digital craze, but their sudden rise into the mainstream might have you wondering what all the fuss is about. NFTs seemingly appeared out of nowhere and are now being bought and sold for as low as a few hundred dollars to ludicrous amounts reaching into the millions. Before we
Perfect Search has gained some new members this year and we want you to meet them! Get to know Senior Manager of SEO and Content Amanda Eltaher in our latest Team Member Spotlight! 1) What’s your favorite part of your job so far? What’s the most challenging part of your job so far? My favorite part about my
Competition for top Google rankings is at an all-time high as more and more businesses continue to move online. To help e-commerce sites that struggle to be discovered, Google Search Central has released a new guide on e-commerce best practices for Google Search. Full of useful information, this guide is a developer’s roadmap for designing
Facebook Ads are the key to many successful paid social campaigns. Check out our list of four major reasons why the platform can drive success for any business.
