9 Unique Search Engines You Should Be Using
We all tend to stick to one search engine—but are there other search engines we can use? Read our list of 9 different search engines to see what’s out there!
6 Key Issues in Higher Ed PPC Ads
Learn about issues that higher education marketers, program coordinators, and school department heads encounter when trying to increase college enrollment.
Psychology Behind Social Media Buying: Understanding Customer Behavior
Picture this: A marketing professional spends their lunch hour scrolling mindlessly through Instagram while chomping on a sandwich. Within seconds, a perfectly targeted ad catches their eye—a productivity tool promising to streamline their workflow. Without a second thought, they click “Buy Now.” This scenario isn’t unusual. Research suggests that 84% of shoppers have made impulse
The Impulse Buy: How Social Media Drives eCommerce Sales
Social media platforms are no longer solely spaces for updating friends and sharing photos. These digital channels now serve a much greater purpose: they function as virtual shopping malls where browsing and buying merge seamlessly. Recent GoDaddy research reveals that 79% of Millennials and 80% of Gen Z consumers make purchases through social media commerce.
Search Intent and Local SEO: How to Dominate Local Search Results
A potential customer searching for “pizza delivery” exhibits different intent from someone searching “best pizza restaurants.” One signals immediate purchasing intent, while the other indicates browsing behavior. Yet businesses persist with uniform SEO strategies, missing opportunities to connect with ready-to-buy prospects. SEO investments require an additional focus: local search intent. Success in local search depends
Is Search Intent the Missing Element in Your SEO Strategy?
In today’s competitive digital marketplace, having content appear in search results isn’t enough—it needs to appear in front of the right people, at the right time, and with the right message. Many businesses focus on traditional elements like keywords and backlinks, but one critical factor separates high-performing campaigns from the rest: search intent for SEO.
7 Clever Ecommerce Marketing Strategies for The Holidays 2024
The holiday season isn’t just busy—it’s make or break. Your competitors are pulling out all the stops, and if you want to stand out in the crowded market, you need to be smarter and more strategic. From Black Friday to Christmas, there’s a huge opportunity to drive sales, but it requires more than basic discounting