How to Improve Performance Max Ad Campaign Performance
Ready to improve your Performance Max campaign performance? Check out best practices, bidding strategies, and advice on when to bring in external help.
5 Enrollment Boosting Tips for Higher Education Ad Campaigns
Higher education marketing presents unique challenges. Learn essential tips on optimizing your campaign and increasing enrollments for your school.
How To Prevent Healthcare Ad Restrictions in Google and Meta
Each platform comes with its own set of healthcare advertising regulations. These rules vary by drug type, such as prescription drugs, over-the-counter medications, experimental medical treatments, CBD, supplements, and more.
This article explores each platform’s regulations, aiding advertisers like you in crafting effective and compliant healthcare campaigns. Read on to enrich your understanding, and help you create successful digital marketing strategies in the healthcare sector.
11 Types of Content Marketing to Ignite Your Success in 2024
Content marketing has evolved considerably over the years, and as we dive deep into 2023, it’s imperative for businesses to stay updated on the latest trends. To keep your audience engaged and drive growth, let’s explore the types of content marketing that can amplify your success this year.
How Author Bios Add E-E-A-T Signals to Blog Posts
Even with impeccable content and strategic SEO, many neglect a powerful boosting strategy: author bios. They’re not just formalities but pivotal assets, often under appreciated. Overlooking author bios diminishes content’s perceived expertise and trustworthiness, leaving potential SEO gains on the table. Let’s uncover the influence of author bios on E-E-A-T and its role in maximizing SEO potential.
6 Ways To Block Contact Form Spam Leads And Control Bot Form Fills
Every marketing leader understands the importance of accurate data. When bots infiltrate your website forms, they muddy your insights and waste precious resources. For the CMOs and VPs of Marketing, managing these nuisances can be crucial.
Here are six tried-and-true strategies to ensure your forms remain spam-free.
Shooting for Success: BEEFing Up Your Marketing Reporting Calls
To offset the chances of missing those important in-game opportunities after a foul (and to offset the embarrassing taunts of the seemingly prodigal players) the coaches taught us BEEF. It’s a silly acronym that resonated deeply and helped me improve my chances of adding points for the team under the pressure of watchful eyes.
As I’ve grown, I’ve noticed how BEEF can be applied to so many areas of life, especially work and reporting calls by a marketing team. Let me tell you how.