Starting any new marketing leadership role is intimidating – transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.
Picture this: you’ve just landed a new marketing job in a leadership role. You’ve spent your first week feng shuing your desk, dressing much more nicely than you will in the weeks to follow, exchanging customary icebreakers with your new team members, and bookmarking the many online tools your place of work swears by. Suddenly,
Even though Q1 is almost over, it’s never too late to check in on your digital marketing best practices. And when we say check in on, we actually mean check off. As in a series of checkmarks. As in a checklist. That’s right! Prepare yourself for yet another digital marketing checklist à la PSM. In
Welcome to another edition of Target Audience, Perfect Search Media’s marketing interview series! This month, Jennifer Schaff, Director of Marketing and Sales at the American Massage Therapy Association (AMTA), spoke with us about her industry insights, annoyance at “taking things offline,” and love of classical music. Jennifer Schaff’s Marketing Insights How did you become the
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