Team Member Spotlight: Rachel Zetzman

It’s time to get to know Perfect Search Media’s Search and Social Advertising Analyst Rachel Zetzman! 1) What’s your favorite part of your job so far? What’s the most challenging part of your job so far? My favorite part of my job is onboarding new clients, learning about their business, and creating new strategies for their accounts.

2021 Holiday Marketing Trends for Non-Retail Businesses

For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that holiday spending will be up 5% in 2021 compared to 2020, despite rising inflation, higher prices for goods, and supply chain and shipping

Facebook Is Rebranding – Should My Business?

On October 28, 2021, Facebook announced that it was rebranding itself as Meta Platforms, Inc. The official reason claims the name will better reflect their new “metaverse” rather than reflecting the name of only one of their social media platforms. However, this change comes during Facebook’s increased scrutiny for allegedly standing by as misinformation and

NFTs in Marketing: Gimmick or Here to Stay?

Non-fungible tokens (NFTs) are the latest digital craze, but their sudden rise into the mainstream might have you wondering what all the fuss is about. NFTs seemingly appeared out of nowhere and are now being bought and sold for as low as a few hundred dollars to ludicrous amounts reaching into the millions. Before we

Team Member Spotlight: Amanda Eltaher

Perfect Search has gained some new members this year and we want you to meet them! Get to know Senior Manager of SEO and Content Amanda Eltaher in our latest Team Member Spotlight!  1) What’s your favorite part of your job so far? What’s the most challenging part of your job so far? My favorite part about my

Our Favorite Tips from Google’s New E-Commerce Guide

Competition for top Google rankings is at an all-time high as more and more businesses continue to move online. To help e-commerce sites that struggle to be discovered, Google Search Central has released a new guide on e-commerce best practices for Google Search. Full of useful information, this guide is a developer’s roadmap for designing

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