Ready to improve your Performance Max campaign performance? Check out best practices, bidding strategies, and advice on when to bring in external help.
For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that, with inflation top of mind, consumers are looking for deals and are still planning on spending more this year than last year. But
Perfect Search won MarCom awards in TWO different categories in 2022! We’re truly honored to be recognized for our guide for marketing leaders working in new roles and recent site migration. Read on to learn more about our submissions and the trophies we won.
A 30/60/90-day roadmap is about strategy. In order to make one that sees you through to the end, a few things need to happen. Learn more.
Are you giving your decision to try a new marketing strategy enough consideration before diving in? This article poses critical questions to answer to ensure your fresh angle isn’t just a shot in the dark.
With thousands of martech software available, how do you know if your marketing tech stack is optimized for your team? Here’s our guide to evaluating your marketing technology stack.
Programmatic marketing—or using automated bidding and placement to optimize ad spend—is growing in popularity. Learn why it could be a worthwhile investment for your marketing team.
