The Power of Maximize Conversion Value Bidding in B2B Marketing

Maximize Conversion Value Bidding optimizes your Google Ads for B2B marketing. Explore how targeted actions can enhance your ad campaign ROI.

Pros and Cons of Building a Digital Marketing Strategy for Brand Awareness

Brand awareness is a fundamental factor in the marketing funnel. Learn about the ins and outs of leveraging digital marketing to influence brand awareness at the top of the funnel. Read more to get all the crucial details.

Perfect Search Wins TWO Vega Awards in 2022

Perfect Search wins two awards from The Vega Design Awards. Discover which categories and look at the award-winning submissions.

The Top Conversion Goals for Association Marketing Leaders

Starting a new marketing position with an association can be intimidating, even for leaders with plenty of experience. Learn more about the conversion goals your marketing plan must cover.

2022 Holiday Marketing Trends for Non-Retail Businesses

For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that, with inflation top of mind, consumers are looking for deals and are still planning on spending more this year than last year. But

Perfect Search Wins Awards by MarCom in TWO Categories! 

Perfect Search won MarCom awards in TWO different categories in 2022! We’re truly honored to be recognized for our guide for marketing leaders working in new roles and recent site migration. Read on to learn more about our submissions and the trophies we won.

New Marketing Leaders: Your 30-60-90 Plan

A 30/60/90-day roadmap is about strategy. In order to make one that sees you through to the end, a few things need to happen. Learn more.

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