Are you curious how the current economic situation affects online advertising costs and competition? Learn why cutting your ad spend in a downturn can be a mistake and how to take advantage of lower CPCs and less crowded markets in this article.
In the world of SEO, what people search for online matters. To search engines today, though, that’s an understatement. Why? Enter: semantic search. Keep reading to learn more about semantic search, how long it’s been around, and why it still matters today for search engines and SEOs. What Is Semantic Search? Semantic search is all
To put it in the words of the great Hilary Duff, expanded text ads are so yesterday. This makes your RSA strategy especially relevant. Follow these tips and you could make your ads cheaper by the dozen.
In my 15+ years working in digital media sales, I’ve talked to a lot of decision-makers. Through these conversations, I’ve learned a lot about what these CEOs and CMOs are looking for in their digital agency.
Becoming a team or departmental leader is a rite of passage for many marketers. It’s a step that requires you to balance the needs of your team with the demands of your organization. In this blog post, we explore six of the most common challenges new marketing leaders face and how to overcome them. 1.