New Marketing Leaders: Your 30-60-90 Plan
A 30/60/90-day roadmap is about strategy. In order to make one that sees you through to the end, a few things need to happen. Learn more.
Economic Trends in PPC Competition and Costs per Click
Are you curious how the current economic situation affects online advertising costs and competition? Learn why cutting your ad spend in a downturn can be a mistake and how to take advantage of lower CPCs and less crowded markets in this article.
How to Create and Test New Marketing Strategies
Are you giving your decision to try a new marketing strategy enough consideration before diving in? This article poses critical questions to answer to ensure your fresh angle isn’t just a shot in the dark.
How to Evaluate Your Marketing Tech Stack (And Actually Prove Its Value!)
With thousands of martech software available, how do you know if your marketing tech stack is optimized for your team? Here’s our guide to evaluating your marketing technology stack.
What Is Programmatic Marketing—and How Can It Supercharge Your ROI?
Programmatic marketing—or using automated bidding and placement to optimize ad spend—is growing in popularity. Learn why it could be a worthwhile investment for your marketing team.
Marketing During a Recession—How to Ride Out an Economic Decline
Don’t make the mistake of cutting important marketing spend during a recession. Position yourself to come out stronger than your competitors. Here’s why driving brand awareness and using top-of-the-funnel marketing is crucial during an economic decline.
Top of Funnel Marketing: Why You Can’t Cut Spend on Ads That Don’t Immediately Convert
Cutting spend to ad campaigns that target earlier stages in the marketing funnel could be a mistake. Here’s why you need to give awareness ads a chance to actually work.