The Top Conversion Goals for Association Marketing Leaders
Starting a new marketing position with an association can be intimidating, even for leaders with plenty of experience. Learn more about the conversion goals your marketing plan must cover.
Shooting for Success: BEEFing Up Your Marketing Reporting Calls
To offset the chances of missing those important in-game opportunities after a foul (and to offset the embarrassing taunts of the seemingly prodigal players) the coaches taught us BEEF. It’s a silly acronym that resonated deeply and helped me improve my chances of adding points for the team under the pressure of watchful eyes.
As I’ve grown, I’ve noticed how BEEF can be applied to so many areas of life, especially work and reporting calls by a marketing team. Let me tell you how.
2022 Holiday Marketing Trends for Non-Retail Businesses
For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that, with inflation top of mind, consumers are looking for deals and are still planning on spending more this year than last year. But
Perfect Search Wins Awards by MarCom in TWO Categories!
Perfect Search won MarCom awards in TWO different categories in 2022! We’re truly honored to be recognized for our guide for marketing leaders working in new roles and recent site migration. Read on to learn more about our submissions and the trophies we won.
New Marketing Leaders: Your 30-60-90 Plan
A 30/60/90-day roadmap is about strategy. In order to make one that sees you through to the end, a few things need to happen. Learn more.
How to Create and Test New Marketing Strategies
Are you giving your decision to try a new marketing strategy enough consideration before diving in? This article poses critical questions to answer to ensure your fresh angle isn’t just a shot in the dark.
How to Evaluate Your Marketing Tech Stack (And Actually Prove Its Value!)
With thousands of martech software available, how do you know if your marketing tech stack is optimized for your team? Here’s our guide to evaluating your marketing technology stack.