The Top Conversion Goals for Association Marketing Leaders

Starting a new marketing position with an association can be intimidating, even for leaders with plenty of experience. Learn more about the conversion goals your marketing plan must cover.

How to Solve the 6 Most Common Marketing Challenges as a New Team Leader

Becoming a team or departmental leader is a rite of passage for many marketers. It’s a step that requires you to balance the needs of your team with the demands of your organization. In this blog post, we explore six of the most common challenges new marketing leaders face and how to overcome them. 1.

Benchmark Marketing: A Painless Framework for Setting KPIs That Work for You

Digital marketing can be a powerful way to drive new customer acquisition—but with numerous marketing metrics to track, competitors to monitor, ads to create, and audiences to target, it’s easy to get lost in a sea of information. You need a simple digital marketing benchmarking system to replicate throughout your campaigns.  Key performance indicators (KPIs)

Beyond the First 90 Days: A Marketing Plan for Your First Year

So you got through your first 90 days on the job. Now what? Learn how to create your 1-year marketing plan to finish your 365th day.

Nonprofit Marketing: How to Find Your Target Audience

Nonprofits wouldn’t be nonprofits without the amazing people who make them happen. The question is: how do you find those people? While hiring full-time staff is one thing, targeting long-term supporters of your cause is another. Need some help? Check out our target audience tips and tricks for nonprofits and associations to help your organization

Target Audience: Jim McMillen, Sales and Marketing Consultant

Jim McMillen is a sales and marketing consultant with more than 30 years of experience.   You have over 30 years of sales and marketing consulting experience – how did you arrive where you are today? I guess the short answer is, in my current role more recently, I was let go due to COVID.

How to Effectively Manage a Fully Remote Marketing Team

Love it or hate it, working from home is here to stay.  A recent study by data scientists at The Ladders found that 25% of professional jobs in North America will be fully remote by the end of 2022 – and that percentage is only expected to grow.  In other words, remote team management will

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