3 Pillars of Digital Marketing for Higher Education Programs
Explore the core pillars of digital marketing for higher education programs and unpack how to increase enrollment with PPC, SEO, and Content.
Search Intent and Local SEO: How to Dominate Local Search Results
A potential customer searching for “pizza delivery” exhibits different intent from someone searching “best pizza restaurants.” One signals immediate purchasing intent, while the other indicates browsing behavior. Yet businesses persist with uniform SEO strategies, missing opportunities to connect with ready-to-buy prospects. SEO investments require an additional focus: local search intent. Success in local search depends
The Power of Maximize Conversion Value Bidding in B2B Marketing
Maximize Conversion Value Bidding optimizes your Google Ads for B2B marketing. Explore how targeted actions can enhance your ad campaign ROI.
10 Tips for Making The Best Healthcare Ads
Learn the leading secrets to craft the best healthcare ads. Elevate your campaigns with proven strategies that captivate your audience today!
The Ultimate Technical SEO Checklist (2024 Edition)
The first step in any complete SEO strategy is technical SEO. This leads to more organic traffic, ranking keywords, and conversions. Learn the most important steps to improve technical SEO in this comprehensive checklist.
How to Improve Performance Max Ad Campaign Performance
Ready to improve your Performance Max campaign performance? Check out best practices, bidding strategies, and advice on when to bring in external help.
How To Prevent Healthcare Ad Restrictions in Google and Meta
Each platform comes with its own set of healthcare advertising regulations. These rules vary by drug type, such as prescription drugs, over-the-counter medications, experimental medical treatments, CBD, supplements, and more.
This article explores each platform’s regulations, aiding advertisers like you in crafting effective and compliant healthcare campaigns. Read on to enrich your understanding, and help you create successful digital marketing strategies in the healthcare sector.