What Facebook’s Move to Shut Down Partner Categories Means for You
Amid the ongoing discussions of Facebook’s data collection and use of personal data, the tech giant announced that it is sunsetting the ad targeting option Partner Categories.
Target Audience: Jim McMillen, Sales and Marketing Consultant
Jim McMillen is a sales and marketing consultant with more than 30 years of experience. You have over 30 years of sales and marketing consulting experience – how did you arrive where you are today? I guess the short answer is, in my current role more recently, I was let go due to COVID.
3 Tips to Take Your In-Person Interview Skills to the Next Level
In digital marketing, it’s always important to understand who the customer is. The same concept applies to in-person job interviews.
More Than Just a Pretty Feed: Why Instagram Advertising is a Must
Facebook is for cringe-worthy mom comments, Snapchat is for the dog face filters, YouTube is for beauty tutorials, and Instagram is for #foodporn. Or are they?
How to Pick the Right Digital Marketing Agency for Your Business
We’ve all had that moment where we realize, “hey, I don’t have the tools or expertise to do this.” When a quick Google search or a call to your mom doesn’t help, it’s time to reach out to the experts.
Perfect Search Listed on Clutch’s Top Chicago Marketing & Advertising Companies
Perfect Search is listed on Clutch’s list of the highest-ranking Chicago marketing & advertising companies in 2018—and we’re pretty pumped about it.
Playing the Long Game: Social Media Advertising for Higher Education [Infographic]
Students often look at schools years before they actually enroll. Like Drake pining for Rihanna, they’re playing the long game.