Google Expands Search Ads to YouTube—Here’s What to Know
YouTube is now incorporated into the Search Partners ad network for Google Search ads. See your search ads in the YouTube search results!
6 Key Issues in Higher Ed PPC Ads
Learn about issues that higher education marketers, program coordinators, and school department heads encounter when trying to increase college enrollment.
Perfect Search Media Internviews: Winter 2019
We’ve got our latest round of internviews. Get to know our winter intern, Stella, now!
Four Tips to Improve Your Facebook Ads in 2019
Social media ad spend accounts for 25% of all digital advertising, so it’s important to nail it. In order to spread the wealth, I’ve put together four tips to make sure you level up your social media advertising.
What We’ve Learned from Creating an Advisory Board
Years after Perfect Search was founded, we decided to formalize an advisory board. Through the creation and implementation of this process, we’ve learned a lot.
How to Effectively Allocate Your Marketing Budget
Allocating a marketing budget is an intimidating but necessary task. You know, like cleaning out your closet a la Marie Kondo. It’s worth it.
How to Use User-Generated Content in Your Education Marketing Strategy [Infographic]
User-generated content (UGC) could seriously boost your higher education institution’s marketing strategy. Find out how to ace UGC now.