What’s the Deal with the YouTube TrueView for Action Campaign?
If you haven’t tried a YouTube TrueView for Action campaign yet, it might be time to perform a test.
6 Key Issues in Higher Ed PPC Ads
Learn about issues that higher education marketers, program coordinators, and school department heads encounter when trying to increase college enrollment.
Why You Should Use SVG Images on Your Website (And How It’ll Help Your SEO)
Blurry and pixelated visuals or visuals that take forever to load can be your worst nightmare. Find out why the SVG format can save your designs and help your SEO.
Perfect Search Media Internviews: Fall 2018
We’ve got a new round of Perfect Search’s internviews (you know, like intern interviews) just in time for Halloween. Read on to discover their dream Halloween costume.
5 Ways Our Business Has Changed from Inception to Year 8
As of this writing, Perfect Search Media, the digital marketing agency I founded way back in 2010, is eight years old. And business is as complicated as ever.
How to Use Slideshow Facebook Video Ads to Elevate Your Advertising
Video advertising has saturated the market over the past year and the market for video advertising is expected to keep growing.
How to Make the Most of Your Employee Review
Ah, employee reviews. It’s that wonderful time of year when you get to sit down with your manager to talk about your performance. Does that calendar invite make you nervous?