The Power of Maximize Conversion Value Bidding in B2B Marketing

Maximize Conversion Value Bidding optimizes your Google Ads for B2B marketing. Explore how targeted actions can enhance your ad campaign ROI.

Perfect Search Media Internviews: Summer 2018

It’s that time again! Get to know our summer interns in our latest round of Perfect Search internviews

Your Guide to Google Analytics’ New Cross Device Tracking and Reporting

Google has now rolled out “Google Signals,” which uses a customer’s account login to identify the same customer on multiple devices.

Diving into the New & Improved Facebook Analytics

Facebook Analytics got a facelift a few months back—but it might still be new to you. Still getting a hang of it? Read on.

The Good and the Bad: How to Respond to Customer Reviews

It’s no question that customer reviews are important in helping other potential customers make decisions. 

Core Values are a Labor of Love: How Your Business Can Create Them

Core values permeate our office, our relationships, and our sales process. Suffice it to say, our core values are very important to us

What the General Data Protection Regulation Really Means for You

Personal data is a touchy subject right now. But as digital marketers, it’s not one that we can ignore. A lot of digital marketing is based on collecting personal data available on the internet in order to target potential customers. Without it, we wouldn’t be able to do our jobs. The General Data Protection Regulation

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