Shooting for Success: BEEFing Up Your Marketing Reporting Calls

To offset the chances of missing those important in-game opportunities after a foul (and to offset the embarrassing taunts of the seemingly prodigal players) the coaches taught us BEEF. It’s a silly acronym that resonated deeply and helped me improve my chances of adding points for the team under the pressure of watchful eyes. 

As I’ve grown, I’ve noticed how BEEF can be applied to so many areas of life, especially work and reporting calls by a marketing team. Let me tell you how.

Perfect Search Media Internviews: Spring 2018

We’re not going to talk about Chicago summer yet. We don’t want to jinx it. We will, however, talk at length about our Junior Analysts in our latest round of interviews!   Ada Jing, Junior Analyst 1) What are the best things to do in your hometown?   I’m from Lanzhou, China—yeah, I know you’ve never heard

A Guide to the New Google Search Console Index Coverage Status Report

A few months ago, Google rolled out a new Search Console with plenty of new features for webmasters to explore

Perfect Search Wins a Hermes Award!

Big. News. Perfect Search won a 2018 gold Hermes award for outstanding display advertising campaign! 

You Can Now View Your Ad Version History—Here’s What You Need to Know

In addition to the platform’s own facelift, you can now view your ad version history. Find out what this means for you.

What Facebook’s Move to Shut Down Partner Categories Means for You

Amid the ongoing discussions of Facebook’s data collection and use of personal data, the tech giant announced that it is sunsetting the ad targeting option Partner Categories

3 Tips to Take Your In-Person Interview Skills to the Next Level

In digital marketing, it’s always important to understand who the customer is. The same concept applies to in-person job interviews. 

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