Blurred Lines: How YouTube Sponsorships Confuse Reality with Advertising
YouTube audiences don’t tolerate insincere sponsorships from content creators. They came to YouTube for videos from real people—and breaking that trust has consequences.
6 Key Issues in Higher Ed PPC Ads
Learn about issues that higher education marketers, program coordinators, and school department heads encounter when trying to increase college enrollment.
Facebook & Instagram Rolled Out a Time-Tracking Feature
Facebook & Instagram rolled out a time-tracking feature. Finally, something that tells us how much time we’ve spent scrolling…
Team Member Spotlight: Nicole Green
Perfect Search’s new Manager of HR & Employee Engagement loves beach themes and helping people grow. Learn more about Nicole Green in her employee spotlight!
Exploring the Amazon: A Guide to Amazon Advertising
Amazon offers 2 types of advertising interfaces. One is Amazon Marketing Services, the other is called Amazon Seller Central.
Instagram, Snapchat & Google’s Speed Update: Why Being a Good Business Isn’t Enough
The Speed Update & Instagram’s decimation of Snapchat have something to tell us: You don’t have to be bad to fail. You just have to be worse than the competition.
Perfect Search Media Internviews: Summer 2018
It’s that time again! Get to know our summer interns in our latest round of Perfect Search internviews.