Monitoring Site Speed: Why Google Cares and You Should, Too

Nearly 50% of users expect your site to load in less than two seconds. Let’s talk about site speed—there’s no time to waste.

The Big Data Buffet: How to Analyze Metrics Effectively

So you have metrics. What now? These big data portion control tips will leave your business feeling full of insight (without having to loosen your belt).

Team Member Spotlight: Ben Temple

Business Development Associate Ben Temple’s childhood dream job was becoming a dump truck driver. Clearly, his career path took a turn—and we’re glad to have him.

Perfect Search Media Internviews: Fall 2017

The Fall 2017 Perfect Search Junior Analysts (and Junior Copywriter!) are gifts from the intern gods. We’re obsessed with them—and we know you will be, too. 

What You Can Learn About Copywriting from Journalists

 Journalists assume their readers are busy and have other priorities. You should too. Learn how to steal newspapers’ best practices for easy-to-read valuable content that retains readers and builds an audience for your brand.

Why Social Psychology Can Boost Your E-Commerce Advertising Strategies

There’s a wealth of published research on the art of persuasion and how people make decisions. While this sounds like something you glossed over in Psych 101, it has real-world consequences—especially in the e-commerce industry.

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