Playing the Long Game: Social Media Advertising for Higher Education [Infographic]
Students often look at schools years before they actually enroll. Like Drake pining for Rihanna, they’re playing the long game.
Economic Trends in PPC Competition and Costs per Click
Are you curious how the current economic situation affects online advertising costs and competition? Learn why cutting your ad spend in a downturn can be a mistake and how to take advantage of lower CPCs and less crowded markets in this article.
The Key Facebook Audience Targeting Options You’re Missing Out On
Facebook collects data on people’s likes and dislikes, locations, and so much more. This is advertiser gold since it allows you to target users in a highly focused way.
Life is a Team Sport
At Perfect Search, teamwork is at the top of our priorities. It’s no coincidence that this trait is included in both our company values and our differentiators.
5 Web Design Trends You Need to Know Now
Web design is constantly evolving. New trends and subtleties arrive every year, stretching our view of what’s in.
Get the Lowdown on the New Snapchat Advertising
If you thought Snapchat advertising isn’t right for your business, think again. The new self-service Ads Manager is here.
What’s the Story on AMP Stories?
Snapchat and Instagram may be in trouble for more reasons than Kylie Jenner’s effortless tweet diss and the mythical algorithm update that is vexing ‘Gram users in 2018.