The Top Conversion Goals for Association Marketing Leaders

Starting a new marketing position with an association can be intimidating, even for leaders with plenty of experience. Learn more about the conversion goals your marketing plan must cover.

A Quick Guide to Competitor Campaigns for Education

The technical and online education space is competitive. Find out how you can stand out of the crowd with competitor campaigns. 

Everything You Need to Know about Google Chrome’s Ad Blocker

Google’s rolling out a Chrome ad blocker. Find out what you should expect from this important–and surprising–update. 

5 Ways to Spice Up Your Business’ Facebook Ad Copy

Don’t let writer’s block get the best of you. Want to keep your Facebook ad copy fresh and engaging? Try something new.

Why Your Business Should Explore Conversational Marketing

While the days of typing in specific queries into a search engine and perusing the SERP are far from being over, consumers today want simplicity and ease when getting answers to their questions. That’s where conversational marketing comes in. 

Perfect Search Wins an AVA Award!

We’re so excited to announce that Perfect Search won a 2018 AVA award for outstanding digital marketing campaign. The AVA Digital Awards recognize work by professionals and agencies in the digital communication industry. Entries are judged by the Association of Marketing and Communication Professionals. Perfect Search received a gold award for our work in digital

Team Member Spotlight: Emily Lutz

The newest member of the Perfect Search family, Emily Lutz, used to be a zookeeper and now she’s joined the wild, wild world of digital marketing. Get to know Emily!

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