Seize the Moment: Google’s Micro-Moments & Your PPC Strategy

To compete in the mobile-first world, businesses need to be present in the micro-moment. Discover 5 ways PPC can help you capitalize on them. 

CRO, UX, & A/B Testing: How to Improve Your Website’s Conversion Rates

Whether you’ve never heard of conversion rate optimization before or you’re a CRO fan like me, discover where your business should try to boost your conversion rates.

Facebook Messenger Ads Have Arrived—Here’s What Your Business Needs to Know

Facebook recently released two new advertising options on…the Facebook Messenger app. With over one billion monthly active users as of July 2016, this becomes another platform deserving of your attention.

5 New Year’s Resolutions That I’m Doing—And You Can, Too!

Only 8% of people actually achieve their New Year’s resolutions. Most years I’m in the majority but this year has been different and I want to share my experiences with you.

Team Member Spotlight: Mayank Mathur

At Perfect Search, our analysts have a knack for knowing account metrics. Search & Social Analyst Mayank Mathur also has a secret knack for knowing every single Friends episode title. Get to know Mayank in his team member spotlight.   1) What’s your favorite work task? What’s your most challenging work task?  My favorite work task

3 Ways to Diversify Your AdWords Account (And Improve Your Efficiency!)

Trying to improve your AdWords performance but you’re out of ideas or not sure where to start? Diversification is key.

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