Keeping Up with the Hashtags: Is Twitter Going Out of Style?
Twitter isn’t just a source of iconic content. Companies are changing how they engage with the platform. If you think Twitter is going out of style, think again.
Economic Trends in PPC Competition and Costs per Click
Are you curious how the current economic situation affects online advertising costs and competition? Learn why cutting your ad spend in a downturn can be a mistake and how to take advantage of lower CPCs and less crowded markets in this article.
Content and the Cult Favorites: How Top Brands Walk the Line Between Editorial and E-Commerce
For struggling publishers and retailers, experimenting with editorial and e-commerce seems like a logical step. But it’s not easy to pull off – here are 3 brands doing it right.
What’s Exactly Going on with the AdWords Exact Match Update?
Spoiler alert: Exact match is less exact than it used to be. Find out what happened and how it affects your search accounts.
Team Member Spotlight: Tim Wagner
New season, new spotlight. It’s time to learn more about our new Director of Business Development, Tim Wagner.
Snap 101: Introduction to Snapchat Advertising
Over 150 million people use Snapchat every day. With so many eyes on Snapchat daily, it’s worth considering if Snapchat advertising is right for your business.
Here’s How Social Media Advertising Can Help Your PPC Game
Or: how Zuckerberg & Co. have changed the digital marketing game to help you better understand your target audience.