How Machine Learning and Natural Language Processing Are Impacting Digital Marketing
Unfamiliar with machine learning and natural language processing? Time to get caught up. These new technologies will transform the digital marketing industry.
2022 Holiday Marketing Trends for Non-Retail Businesses
For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that, with inflation top of mind, consumers are looking for deals and are still planning on spending more this year than last year. But
5 Common Social Media Mistakes New Companies Make
Don’t be that company with the cringeworthy tweets. If you’re just getting into social media marketing, here’s a primer to make you look like a pro.
Seize the Moment: Google’s Micro-Moments & Your PPC Strategy
To compete in the mobile-first world, businesses need to be present in the micro-moment. Discover 5 ways PPC can help you capitalize on them.
CRO, UX, & A/B Testing: How to Improve Your Website’s Conversion Rates
Whether you’ve never heard of conversion rate optimization before or you’re a CRO fan like me, discover where your business should try to boost your conversion rates.
Facebook Messenger Ads Have Arrived—Here’s What Your Business Needs to Know
Facebook recently released two new advertising options on…the Facebook Messenger app. With over one billion monthly active users as of July 2016, this becomes another platform deserving of your attention.
5 New Year’s Resolutions That I’m Doing—And You Can, Too!
Only 8% of people actually achieve their New Year’s resolutions. Most years I’m in the majority but this year has been different and I want to share my experiences with you.