Team Member Spotlight: Stephanie Castillo
Superb SEO skills + a knack for coming up with Game of Thrones spinoff shows = SEO & Content Analyst Stephanie Castillo.
Search Intent and Local SEO: How to Dominate Local Search Results
A potential customer searching for “pizza delivery” exhibits different intent from someone searching “best pizza restaurants.” One signals immediate purchasing intent, while the other indicates browsing behavior. Yet businesses persist with uniform SEO strategies, missing opportunities to connect with ready-to-buy prospects. SEO investments require an additional focus: local search intent. Success in local search depends
Why (Well-Designed!) Case Studies Can Boost Your Sales Strategy
Well-designed case studies make good case studies great. Wondering what a well-designed case study entails?
Machine Learning is Changing AdWords—Here’s How You Should Adjust
The improvements in machine learning has led Google to update some foundational settings that advertisers must adjust to: ad creation, ad rotation, and bidding.
3 Experts Share How Marketing for Higher Education Has Transformed
The higher education decision journey has gone digital. Learn from 3 marketing professionals who work at universities across the United States.
How Your B2B Organization Can Improve Client Retention
Wondering how you can increase your client relationships and retain B2B clients? We’ve identified two effective ways your B2B business can build its retention muscles.
Team Member Spotlight: Courtney Culligan
So you’ve already been re-introduced to the pumpkin spice latte. But have you met Courtney Culligan?