The Power of Maximize Conversion Value Bidding in B2B Marketing

Maximize Conversion Value Bidding optimizes your Google Ads for B2B marketing. Explore how targeted actions can enhance your ad campaign ROI.

Team Member Spotlight: David Feldbaum

Eager to learn more about a day in the life of a Perfect Search SEO & Search Advertising Analyst? You’re in luck. This month, we’re talking to David Feldbaum, Perfect Search’s very own expert in flexibillity.

4 Tips for Developing & Maintaining Healthy Mentorship Relationships

Over the years, I’ve been fortunate enough to have both formal and informal mentors in my life. It’s an incredible way of acquiring insights into your own goals and business practices, building your professional network, and gaining all kinds of experience.

Everything You Need to Know About the New Google SERP Layout

Well, well, well. It’s the same old story. An update to the Google search engine results page (SERP) is inevitably accompanied by an industry-wide freak-out. On February 18th, Google eliminated all right-column ads and made four ads at the top of the SERP standard.

Your Complete Guide to Vetting a Digital Marketing Agency

Deciding what digital marketing model is right for your business can be incredibly difficult and time-consuming. It’s hard enough for me to pick out an outfit in the morning when I’m half –asleep, so I get it. It’s important to remember that there is no one-size-fits-all solution.

A Crash Course in Google Shopping

So, you’ve decided to take on Google Shopping. Whoo! With this next step, you’re now on your way to growing your business. Before you dive in, read these tips to help you get acclimated.

How Facebook & Twitter are More Similar than Ever Before—and What That Means for Social Media

With more and more features updating Facebook and Twitter every few months, it’s clear that the platforms want to move far beyond their original missions. In fact, it seems as if both Facebook and Twitter are striving to become the one all-encompassing social media platform to end all platforms. And yet, by doing so, they’re becoming more and more similar to each other.

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