Team Member Spotlight: Justin McIntyre
Ever wondered what it’d be like to do digital marketing for *any* client in the world (or outside this world)? Our Director of SEO & Content Justin has. And he has a pretty magical answer.
6 Key Issues in Higher Ed PPC Ads
Learn about issues that higher education marketers, program coordinators, and school department heads encounter when trying to increase college enrollment.
Why Your Business Needs to Convert (!) to Conversion Tracking
Thanks to conversion tracking, it’s possible to pinpoint exactly what a customer does after he or she clicks on one of your website’s ads. Definitely can’t do that with billboards, huh?
Increase Conversions Without Increasing Spend (Without Magic)
You finally created a beautiful new website for your business with all the bells and whistles. Plus, your new site looks stunning on desktop and mobile formats alike. But there’s one problem. The phones aren’t ringing. You’re not getting any contact form messages. Simply put, you’re not receiving a return on your design costs. You’re
An AdWords Romance: Why I Fell In Love With Digital Marketing
Any good love story has these elements: passion, time, and complications. My relationship with Google AdWords definitely has all three.
Your Definitive Guide to Identifying Duplicate Content
12 hours of reality television? Sure. 38 bags of gummies? Gimme. And 86 frozen pizzas? Get in my belly. These are unequivocal cases of where more simply is better. But when it comes to SEO, more isn’t always better.
Team Member Spotlight: Eric Yarnik
Have you ever wondered how you’d explain your job to your great-great-great grandparents? If you’re a Senior Manager of Search and Social Advertising like, say, the Perfect Search Senior Manager of Search and Social Advertising Eric, you might have a tough time. Find out how he described his job, how he’d plan the bash of