Jim McMillen is a sales and marketing consultant with more than 30 years of experience. You have over 30 years of sales and marketing consulting experience – how did you arrive where you are today? I guess the short answer is, in my current role more recently, I was let go due to COVID.
As a copywriter, the two things I struggle with on a daily basis are writers’ block and deciding what kind of bagel to eat for breakfast. Writers’ block is a cursed plague upon all who write on a regular basis. It stifles creativity, dampens productivity, and makes you doubt your own writing ability.
If you’re a fan of Instagram or pop culture think pieces, you’ve probably heard about the recent controversy surrounding Instagram celebrity Josh Ostrovsky, more commonly known as The Fat Jewish. The controversy surrounding Ostrovsky serves as a useful parable for all content marketers.
If you’re part of a startup, I’m sure you’ve heard it a million times – you should be investing in digital marketing. While this is probably true, there are a lot of things to have in place before taking this step.
It’s not easy to stand out on a search engine page. Traditionally there have only been a few ways to stand out in a sea of blue links–taking advantage of microdata is a new method.
Ever wonder what keyword has the most expensive CPC and why? Believe it or not, keyword CPC cost is both industry- and location-specific.
An investigation into the top four most-funded Kickstarter campaigns revealed the fact that they are all everyday objects—a watch, a cooler, and a jacket—with as many shiny additional features as possible. Sorry if I’m stating the obvious, but people get excited about projects that have injections of cool tech or tech-compatible capabilities in mundane items.
