Ready to improve your Performance Max campaign performance? Check out best practices, bidding strategies, and advice on when to bring in external help.
With the team member spotlight, you can get the inside scoop on our team, our company culture, and our thoughts on digital marketing. For our first installment, we’re talking to Anthony Lower, Senior Manager of Search & Social Advertising.
Here’s a primer of the most common digital advertising channels so you can make your paid search advertising strategy a little more perfect.
In the summer of 2013, the Perfect Search team was struck by curiosity–curiosity over what online products and services people searched for in their day-to-day life. Check out our data and infographic below. Discover what online products your 2013 self might have been searching for.
When faced with a myriad of digital marketing data, a PPC newbie will likely feel fairly overwhelmed—I sure did. But stress not, Excel pivot tables are here to help! Whether crafting a report for a client or analyzing what ad text outperforms the rest, pivot tables can help you present and analyze the data in a tidy and logical manner.
While they may be known for their Netflix binge-watching and hipster aesthetic, millennials make up a group of emerging consumers that your advertising campaign should pay attention to. If you’re one of many business owners asking yourself how to reach these seemingly apathetic, traditional-advertising-hating young folk, then you’ve come to the right place.
The other day I was looking at one of my search accounts that had fallen into an unusual slump. I was checking the normal key metrics—clicks, impressions, CTR, conversion rate—trying to figure out what went wrong. I was stumped. Then, I remembered the decision tree.
