Communication is key to working with a marketing agency, and reporting calls are a great way to review campaign performance and make informed decisions. But how do you know what approach is best for your business? Read on to discover the ideal frequency and length of reporting calls, how to plan extra time for special projects, and the importance of informative and useful dashboards and reports, and more.
The other day I was looking at one of my search accounts that had fallen into an unusual slump. I was checking the normal key metrics—clicks, impressions, CTR, conversion rate—trying to figure out what went wrong. I was stumped. Then, I remembered the decision tree.
Over the years, Search Console has become more important to webmasters as well as the Search Engine Optimization (SEO) community. The best way to familiarize yourself with Search Console is to dive right in and create a free account. The more time you spend exploring Search Console, the easier it will be to understand how search engines perceive and configure websites.
Last April, I scared my friends into thinking I was a crazy person because I had discovered a passion for something rare. No, not season 11 of The Bachelor. Data visualization.
Drumroll, please. It’s time for the second installment of “internviews!” Like, intern interviews. Or, interviews with our interns. On board? Cool.
Understandably, paid search campaigns can be really intimidating at first glance–the thought of having to create and manage thousands upon thousands of keywords can send shivers up peoples’ spines.
A spider, a brain, and a ghost walk into a search engine bar. Wait, scratch that. Not yet. A spider, a brain, and a ghost are late to a Halloween party at the Search Engine Bar.
