How to Improve Performance Max Ad Campaign Performance

Ready to improve your Performance Max campaign performance? Check out best practices, bidding strategies, and advice on when to bring in external help.

5 Google Search Console Features You Need to Explore

Over the years, Search Console has become more important to webmasters as well as the Search Engine Optimization (SEO) community. The best way to familiarize yourself with Search Console is to dive right in and create a free account. The more time you spend exploring Search Console, the easier it will be to understand how search engines perceive and configure websites.

A Love Letter to Data Visualization

Last April, I scared my friends into thinking I was a crazy person because I had discovered a passion for something rare. No, not season 11 of The Bachelor. Data visualization.

Perfect Search Media Internviews: Fall 2015

Drumroll, please. It’s time for the second installment of “internviews!” Like, intern interviews. Or, interviews with our interns. On board? Cool.

How to Organize the “Perfect” Paid Search Campaign

Understandably, paid search campaigns can be really intimidating at first glance–the thought of having to create and manage thousands upon thousands of keywords can send shivers up peoples’ spines.

A Very Spooky Halloween Search Engine Story

A spider, a brain, and a ghost walk into a search engine bar. Wait, scratch that. Not yet. A spider, a brain, and a ghost are late to a Halloween party at the Search Engine Bar.

The 4 Pillars of Happiness

In January of 2014, I was considering what my newly begun year would be like while 39,000 feet in the air. Instead of making a list of unrealistic habits I’d like to pick up, I decided to focus on one goal: happiness.

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