The Power of Maximize Conversion Value Bidding in B2B Marketing

Maximize Conversion Value Bidding optimizes your Google Ads for B2B marketing. Explore how targeted actions can enhance your ad campaign ROI.

5 Pivot Table Pointers for PPC Newbies

When faced with a myriad of digital marketing data, a PPC newbie will likely feel fairly overwhelmed—I sure did. But stress not, Excel pivot tables are here to help! Whether crafting a report for a client or analyzing what ad text outperforms the rest, pivot tables can help you present and analyze the data in a tidy and logical manner.

4 Steps to Becoming a Millennial Marketing Master

While they may be known for their Netflix binge-watching and hipster aesthetic, millennials make up a group of emerging consumers that your advertising campaign should pay attention to. If you’re one of many business owners asking yourself how to reach these seemingly apathetic, traditional-advertising-hating young folk, then you’ve come to the right place.

Simplify Your Paid Search Accounts With a Decision Tree

The other day I was looking at one of my search accounts that had fallen into an unusual slump. I was checking the normal key metrics—clicks, impressions, CTR, conversion rate—trying to figure out what went wrong. I was stumped. Then, I remembered the decision tree.

5 Google Search Console Features You Need to Explore

Over the years, Search Console has become more important to webmasters as well as the Search Engine Optimization (SEO) community. The best way to familiarize yourself with Search Console is to dive right in and create a free account. The more time you spend exploring Search Console, the easier it will be to understand how search engines perceive and configure websites.

A Love Letter to Data Visualization

Last April, I scared my friends into thinking I was a crazy person because I had discovered a passion for something rare. No, not season 11 of The Bachelor. Data visualization.

Perfect Search Media Internviews: Fall 2015

Drumroll, please. It’s time for the second installment of “internviews!” Like, intern interviews. Or, interviews with our interns. On board? Cool.

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