Shooting for Success: BEEFing Up Your Marketing Reporting Calls

To offset the chances of missing those important in-game opportunities after a foul (and to offset the embarrassing taunts of the seemingly prodigal players) the coaches taught us BEEF. It’s a silly acronym that resonated deeply and helped me improve my chances of adding points for the team under the pressure of watchful eyes. 

As I’ve grown, I’ve noticed how BEEF can be applied to so many areas of life, especially work and reporting calls by a marketing team. Let me tell you how.

Taking Stock: What the Amazon Exposé Can Teach Us about Company Culture

The seemingly endless opinions on the New York Times Amazon exposé have brought to light an important question for people trying to establish and sustain a productive environment and positive work culture: how can anyone be sure how policies, whether formal or informal, are impacting employees? As an insider to crafting and understanding organizational culture, the answer is a simple twist on a popular expression: Ask the people, stupid!

4 Surprising Ways Social Media Impacts SEO

Social media is great for many things: staying on top of world news, watching videos of very cute owls, and letting your grandma keep tabs on you. But did you know that social media can also help with your SEO?

Perfect Search Media Internviews: Summer 2015

Perfect Search Media is excited to introduce a new series: the internviews! (Like, intern interviews. Interviews with our interns. You get the picture.) For our first installment, we interviewed our Summer 2015 Interns–Chase Wilson and Helen Liang.

5 Paid Search Tips to Help You Get Ready for Back-to-School Season

Back-to-school season isn’t just a time for students and their parents. Check out these tips and ensure that your paid search campaigns make the grade.

What You Need to Know About Micro-Moments (And How Your Site Can Take Advantage of Them!)

Smartphones have brought us into a micro-moment driven world. Find out how your business needs to adapt accordingly in order to succeed.

The Human Element: How Building Strong Relationships Leads to Success

I always thought I was good at managing relationships. Then I met two people who really showed me how important it is to develop strong business relationships.

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