7 B2B Email Marketing Elements Every Marketer Should Test
Email marketing isn’t quite an art, but it’s pretty darn close. In order to have a successful B2B marketing campaign, you have to be creative and patient–like any of the great artists!
6 Key Issues in Higher Ed PPC Ads
Learn about issues that higher education marketers, program coordinators, and school department heads encounter when trying to increase college enrollment.
Prep Your Website for the Google Penguin Update in 4 Easy Steps
If you’re a webmaster or SEO guru, you’re probably awaiting the highly anticipated Google Penguin 4.0 update. After all, it’s the most exciting penguin news since the heartwarming (and definite tear-jerker) 2005 documentary March of the Penguins.
Team Member Spotlight: Anthony Lower
With the team member spotlight, you can get the inside scoop on our team, our company culture, and our thoughts on digital marketing. For our first installment, we’re talking to Anthony Lower, Senior Manager of Search & Social Advertising.
A Primer of Digital Advertising Channels
Here’s a primer of the most common digital advertising channels so you can make your paid search advertising strategy a little more perfect.
Most-Searched Online Products on Google
In the summer of 2013, the Perfect Search team was struck by curiosity–curiosity over what online products and services people searched for in their day-to-day life. Check out our data and infographic below. Discover what online products your 2013 self might have been searching for.
5 Pivot Table Tips for PPC Beginners
When faced with a myriad of digital marketing data, a PPC newbie will likely feel fairly overwhelmed—I sure did. But stress not, Excel pivot tables are here to help! Whether crafting a report for a client or analyzing what ad text outperforms the rest, pivot tables can help you present and analyze the data in a tidy and logical manner.