3 Important Insights about the Most Expensive CPC Keywords
Ever wonder what keyword has the most expensive CPC and why? Believe it or not, keyword CPC cost is both industry- and location-specific.
How to Improve Performance Max Ad Campaign Performance
Ready to improve your Performance Max campaign performance? Check out best practices, bidding strategies, and advice on when to bring in external help.
What the 4 Most-Funded Kickstarter Campaigns Have in Common
An investigation into the top four most-funded Kickstarter campaigns revealed the fact that they are all everyday objects—a watch, a cooler, and a jacket—with as many shiny additional features as possible. Sorry if I’m stating the obvious, but people get excited about projects that have injections of cool tech or tech-compatible capabilities in mundane items.
3 Things to Look for in a Digital Marketing Agency
Choosing an agency is a big decision and you want to get it right. I’ve put together 3 things you need to look for when deciding on the right digital marketing agency for you.
5 Features to Look Out For in the New Perfect Search Website
So I don’t know if you’ve noticed, but Perfect Search has a shiny new website and logo. Besides the snazzy new logo and overall website reorganization, the new site has several awesome features that everyone needs to be aware of.
Taking Stock: What the Amazon Exposé Can Teach Us about Company Culture
The seemingly endless opinions on the New York Times Amazon exposé have brought to light an important question for people trying to establish and sustain a productive environment and positive work culture: how can anyone be sure how policies, whether formal or informal, are impacting employees? As an insider to crafting and understanding organizational culture, the answer is a simple twist on a popular expression: Ask the people, stupid!
4 Surprising Ways Social Media Impacts SEO
Social media is great for many things: staying on top of world news, watching videos of very cute owls, and letting your grandma keep tabs on you. But did you know that social media can also help with your SEO?