Scaling Your Personal Life

I’ve recently taken a different approach to improving my lifestyle. I’ve decided to find permanent, scalable solutions, not quick fixes. Here are 2 examples of my attempt to find permanent solutions in the past few months:

Emerging Advertising Platforms: Instagram and Snapchat

Two recently new advertising platforms of note include Instagram advertising (or “Instagram for Business”) and Snapchat Advertising. Given the popularity and acceptance of the two social networks, their respective advertising platforms are expected to grow in usage as marketing departments learn how to best utilize the interfaces.

How to Track PPC Spend Using Steady Budget

The budget tracking tool Steady Budget helps you track and pace monthly spend. After signing up to use the free service (also a major bonus) you link it with your Google AdWords or BingAds account and allow the tool to access the different campaigns you manage.

The People Needed to Construct a Website

Web Development involves a combination of constant communication with clients and expert knowledge in many distinct fields. Because so many different specialties are required to build a website, numerous roles are needed.

People are the Product

After 4 years of entrepreneurship one of the most important lessons I have learned is that almost all problems within the business are resolved through recruiting. From my experience, the impact of a new hire is significantly greater than that of a new client.

How Facebook is Changing Social Media Marketing Strategies

After receiving negative feedback from users about promotional posts, Facebook has stated that they will be decreasing overly-promotional posts in users’ News Feeds starting this month. This will drastically change social media marketing strategies since promotional posts often serve as free advertising opportunities for businesses.

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