The Power of Maximize Conversion Value Bidding in B2B Marketing

Maximize Conversion Value Bidding optimizes your Google Ads for B2B marketing. Explore how targeted actions can enhance your ad campaign ROI.

How to Organize the “Perfect” Paid Search Campaign

Understandably, paid search campaigns can be really intimidating at first glance–the thought of having to create and manage thousands upon thousands of keywords can send shivers up peoples’ spines.

A Very Spooky Halloween Search Engine Story

A spider, a brain, and a ghost walk into a search engine bar. Wait, scratch that. Not yet. A spider, a brain, and a ghost are late to a Halloween party at the Search Engine Bar.

The 4 Pillars of Happiness

In January of 2014, I was considering what my newly begun year would be like while 39,000 feet in the air. Instead of making a list of unrealistic habits I’d like to pick up, I decided to focus on one goal: happiness.

3 Ways to Boost eCommerce Title Tag Effectiveness

There are a few things SEO analysts do every single day: eating breakfast, reading up on SEO news, and evaluating title tags. Title tags are especially crucial for eCommerce websites because they help generate relevant organic traffic to certain product pages you want people to visit.

Boost Your Business: Why Your Website Needs Testimonials

As consumers, we are more likely to believe what is being advertised when we can relate to the source of the information. That’s where testimonials come in. They can bridge the gap between potential clients and current clients.

5 Ways to Triumph Over Writers’ Block—Really

As a copywriter, the two things I struggle with on a daily basis are writers’ block and deciding what kind of bagel to eat for breakfast. Writers’ block is a cursed plague upon all who write on a regular basis. It stifles creativity, dampens productivity, and makes you doubt your own writing ability.

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