Schema 101: An Introduction to Microdata Markup
It’s not easy to stand out on a search engine page. Traditionally there have only been a few ways to stand out in a sea of blue links–taking advantage of microdata is a new method.
Components of a Successful Marketing Agency Reporting Call
Communication is key to working with a marketing agency, and reporting calls are a great way to review campaign performance and make informed decisions. But how do you know what approach is best for your business? Read on to discover the ideal frequency and length of reporting calls, how to plan extra time for special projects, and the importance of informative and useful dashboards and reports, and more.
3 Important Insights about the Most Expensive CPC Keywords
Ever wonder what keyword has the most expensive CPC and why? Believe it or not, keyword CPC cost is both industry- and location-specific.
What the 4 Most-Funded Kickstarter Campaigns Have in Common
An investigation into the top four most-funded Kickstarter campaigns revealed the fact that they are all everyday objects—a watch, a cooler, and a jacket—with as many shiny additional features as possible. Sorry if I’m stating the obvious, but people get excited about projects that have injections of cool tech or tech-compatible capabilities in mundane items.
3 Things to Look for in a Digital Marketing Agency
Choosing an agency is a big decision and you want to get it right. I’ve put together 3 things you need to look for when deciding on the right digital marketing agency for you.
5 Features to Look Out For in the New Perfect Search Website
So I don’t know if you’ve noticed, but Perfect Search has a shiny new website and logo. Besides the snazzy new logo and overall website reorganization, the new site has several awesome features that everyone needs to be aware of.
Taking Stock: What the Amazon Exposé Can Teach Us about Company Culture
The seemingly endless opinions on the New York Times Amazon exposé have brought to light an important question for people trying to establish and sustain a productive environment and positive work culture: how can anyone be sure how policies, whether formal or informal, are impacting employees? As an insider to crafting and understanding organizational culture, the answer is a simple twist on a popular expression: Ask the people, stupid!