A Very Spooky Halloween Search Engine Story
A spider, a brain, and a ghost walk into a search engine bar. Wait, scratch that. Not yet. A spider, a brain, and a ghost are late to a Halloween party at the Search Engine Bar.
6 Key Issues in Higher Ed PPC Ads
Learn about issues that higher education marketers, program coordinators, and school department heads encounter when trying to increase college enrollment.
The 4 Principles of True Happiness
In January of 2014, I was considering what my newly begun year would be like while 39,000 feet in the air. Instead of making a list of unrealistic habits I’d like to pick up, I decided to focus on one goal: happiness.
3 Ways to Boost eCommerce Title Tag Effectiveness
There are a few things SEO analysts do every single day: eating breakfast, reading up on SEO news, and evaluating title tags. Title tags are especially crucial for eCommerce websites because they help generate relevant organic traffic to certain product pages you want people to visit.
Boost Your Business: Why Your Website Needs Testimonials
As consumers, we are more likely to believe what is being advertised when we can relate to the source of the information. That’s where testimonials come in. They can bridge the gap between potential clients and current clients.
5 Ways to Triumph Over Writers’ Block—Really
As a copywriter, the two things I struggle with on a daily basis are writers’ block and deciding what kind of bagel to eat for breakfast. Writers’ block is a cursed plague upon all who write on a regular basis. It stifles creativity, dampens productivity, and makes you doubt your own writing ability.
Content Crooks, Curators, and Creators: The Importance of Originality
If you’re a fan of Instagram or pop culture think pieces, you’ve probably heard about the recent controversy surrounding Instagram celebrity Josh Ostrovsky, more commonly known as The Fat Jewish. The controversy surrounding Ostrovsky serves as a useful parable for all content marketers.