Are you curious how the current economic situation affects online advertising costs and competition? Learn why cutting your ad spend in a downturn can be a mistake and how to take advantage of lower CPCs and less crowded markets in this article.
One discussion that is popular in the world of digital marketing is the topic of content marketing versus search engine optimization (SEO). While some people used to make a distinction between the two strategies, today content and SEO are incredibly intertwined.
I’ve recently taken a different approach to improving my lifestyle. I’ve decided to find permanent, scalable solutions, not quick fixes. Here are 2 examples of my attempt to find permanent solutions in the past few months:
Two recently new advertising platforms of note include Instagram advertising (or “Instagram for Business”) and Snapchat Advertising. Given the popularity and acceptance of the two social networks, their respective advertising platforms are expected to grow in usage as marketing departments learn how to best utilize the interfaces.
The budget tracking tool Steady Budget helps you track and pace monthly spend. After signing up to use the free service (also a major bonus) you link it with your Google AdWords or BingAds account and allow the tool to access the different campaigns you manage.
Web Development involves a combination of constant communication with clients and expert knowledge in many distinct fields. Because so many different specialties are required to build a website, numerous roles are needed.
After 4 years of entrepreneurship one of the most important lessons I have learned is that almost all problems within the business are resolved through recruiting. From my experience, the impact of a new hire is significantly greater than that of a new client.