A good website starts with good photography. It allows for a company to showcase its brand in an extremely visual (and often unexpectedly artistic) way, and for people to connect with the brand on a more personal level. The biggest trend lately is the pairing of concise typography with strong, unique images for homepages. This
Picture this: you’ve just landed a new marketing job in a leadership role. You’ve spent your first week feng shuing your desk, dressing much more nicely than you will in the weeks to follow, exchanging customary icebreakers with your new team members, and bookmarking the many online tools your place of work swears by. Suddenly,
While there are various options to meet your digital marketing needs, there are often trends across industries and company size. All 3 models have significant strengths and weaknesses, but ultimately the greatest cost is opportunity cost – you need to get it done or fail at doing so quickly enough!
With Google constantly improving its search algorithms, content marketing has never had as great of an impact as it does today, because we know at the end of the day that search engines will always value quality content. Here are a few tips to get you going in the right direction.
A/B testing is a way to compare your original page (your “A” page) against one or more alternative versions of the page (your “B” “C” etc. pages.) A/B testing allows you to randomly assign visitors to your test pages, which means that you can actually run statistical analyses on the way they interact with each
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