How Author Bios Add E-E-A-T Signals to Blog Posts

Even with impeccable content and strategic SEO, many neglect a powerful boosting strategy: author bios. They’re not just formalities but pivotal assets, often under appreciated. Overlooking author bios diminishes content’s perceived expertise and trustworthiness, leaving potential SEO gains on the table. Let’s uncover the influence of author bios on E-E-A-T and its role in maximizing SEO potential.

Are SEO & Content Marketing Two Separate Strategies?

One discussion that is popular in the world of digital marketing is the topic of content marketing versus search engine optimization (SEO). While some people used to make a distinction between the two strategies, today content and SEO are incredibly intertwined.

Scaling Your Personal Life

I’ve recently taken a different approach to improving my lifestyle. I’ve decided to find permanent, scalable solutions, not quick fixes. Here are 2 examples of my attempt to find permanent solutions in the past few months:

Emerging Advertising Platforms: Instagram and Snapchat

Two recently new advertising platforms of note include Instagram advertising (or “Instagram for Business”) and Snapchat Advertising. Given the popularity and acceptance of the two social networks, their respective advertising platforms are expected to grow in usage as marketing departments learn how to best utilize the interfaces.

How to Track PPC Spend Using Steady Budget

The budget tracking tool Steady Budget helps you track and pace monthly spend. After signing up to use the free service (also a major bonus) you link it with your Google AdWords or BingAds account and allow the tool to access the different campaigns you manage.

The People Needed to Construct a Website

Web Development involves a combination of constant communication with clients and expert knowledge in many distinct fields. Because so many different specialties are required to build a website, numerous roles are needed.

People are the Product

After 4 years of entrepreneurship one of the most important lessons I have learned is that almost all problems within the business are resolved through recruiting. From my experience, the impact of a new hire is significantly greater than that of a new client.

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