Reciprocal Links: Are They Worth It?

Many Digital Marketing companies raise a red flag when the word ‘backlinking’ is uttered. However, the reality is that backlinking strategies are not always black and white. Reciprocal links represent the gray area.

Top 5 Tips for a Modern Web Design

We all know that technology is constantly changing – sometimes it changes so fast that for consumers it can be difficult to keep up. But for designers and developers, this dynamic landscape is what lays the groundwork for trends and new ideas within the design and development world as we attempt something fresh, innovative, and

New Chrome Extension Makes In-Page Analytics Even Easier

Being a newcomer to the world of SEO, I’m finding that staring at rows of data within Google Analytics can be hard to relate back to how users actually navigate a website. In the past, I’ve opened the website I’m working on in one window while I try to decode a user’s navigation patterns in

5 Social Media Stats that Prove the Benefits of Social Media Marketing

As a social media marketer, it can be frustrating to hear others say that social media offers no business value. Some people may not believe that engagement or social interactions can lead to an increase in sales. Others may see social media marketing as a channel that only works for companies who target millennials and 

Google: Panda 4.0 and Payday Loan Algorithm 2.0 now live!

Google recently had quite the busy weekend when they launched TWO algorithms. And, instead of keeping these updates to themselves and leaving the SEO world to speculate, they straight up told everyone that their newest search algorithm updates were live.

Responsive Site vs. Mobile Apps

The need for businesses to have a mobile presence is evident. So, the question isn’t “Should my company invest in a mobile presence?”, but “How should my company invest in a mobile presence?” Here are some pros and cons of responsive sites vs. mobile apps.

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