The other day I was looking at one of my search accounts that had fallen into an unusual slump. I was checking the normal key metrics—clicks, impressions, CTR, conversion rate—trying to figure out what went wrong. I was stumped.
Director, Search & Social Advertising
- Favorite Food: Bacon-wrapped shrimp
- Favorite Work Task: Writing Excel formulas
- Geeks Out Over: Really obscure sports statistics
- Guilty Pleasure: MTV reality shows (shout out to fans of The Challenge)
In a normal day as an SEM analyst I will be working in Microsoft Excel for at least a couple of hours, doing tasks ranging from data analysis, to reports, to writing Search Network ads on a large scale. When this much of your day is spent working in one program it is nice to learn the little …
There are several challenges that you are faced with when working for a marketing agency. One of the most prominent issues is how to stay on top of all the administrative (and, for lack of a better word, busy work) when you are managing accounts. You can spend a significant amount of your time …
Ready to Take the Next Step?
Our digital marketing services will take your business to the next level.
Start your journey with a free site audit.