Kayla Hammersmith

Senior Manager, Copywriting & Content Strategy

  • Childhood Dream Job: Dolphin Trainer
  • Dream Vehicle to Drive: Vespa (like from the Mary-Kate and Ashley movie Passport to Paris)
  • Item She Would Want to Sell: Very small props for a mouse doll house — like little artisanal jars of jam or tiny aprons and overalls
  • Wishes She Could Be Friends With: Mrs. Weasley

4 Articles that Demonstrate Our Obsession with the Millennial Workplace

Millennials. I figure by starting this post with this buzzword, people will be hooked. After all, I’ll click on pretty much any headline that includes the word “millennial”—even if the rational part of my brain knows that it’s clickbait and I’ll have to click through approximately seventy-six …

Everything You Need to Know About the New Google SERP Layout

Well, well, well. It’s the same old story. An update to the Google search engine results page (SERP) is inevitably accompanied by an industry-wide freak-out. On February 18th, Google eliminated all right-column ads and made four ads at the top of the SERP standard. Of course, the frenzied articles …

How Facebook & Twitter are More Similar than Ever Before—and What That Means for Social Media

#TBT to Facebook in 2004 and Twitter in 2006. The social media platforms were in their purest, most infantile form. On Facebook, all users cared about was getting friend requests and posting on walls while Twitter’s foundation was a trim 140-character count and a fast-moving, chronological feed.

A Very Spooky Halloween Search Engine Story

A spider, a brain, and a ghost walk into a search engine bar. Wait, scratch that. Not yet. A spider, a brain, and a ghost are late to a Halloween party at the Search Engine Bar.

5 Ways to Triumph Over Writers’ Block—Really

As a copywriter, the two things I struggle with on a daily basis are writers’ block and deciding what kind of bagel to eat for breakfast. Okay, the second one is more of a personal struggle. But writers’ block is a cursed plague upon all who write on a regular basis. It stifles creativity, dampens …

What the 4 Most-Funded Kickstarter Campaigns Have in Common

There’s a jacket with 15 features. Yes, you read that right. And no, the zipper doesn’t count as one. The “Swiss army knife of travel jackets” Baubax jacket recently became the most-funded clothing project in the history of crowdfunding. With $9 million raised and almost 45,000 backers, the Baubax …

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