Kayla Hammersmith

Senior Manager, Copywriting & Content Strategy

  • Childhood Dream Job: Dolphin Trainer
  • Dream Vehicle to Drive: Vespa (like from the Mary-Kate and Ashley movie Passport to Paris)
  • Item She Would Want to Sell: Very small props for a mouse doll house — like little artisanal jars of jam or tiny aprons and overalls
  • Wishes She Could Be Friends With: Mrs. Weasley

5 Features to Look Out For in the New Perfect Search Website

So I don’t know if you’ve noticed, but Perfect Search has a shiny new website and logo. Oh, you already knew that? Okay, I’ll stop stating the obvious. (Except I’ll never stop telling the world that seasons 2 and 3 of The Office—U.S. version, duh—are the best seasons of TV, ever. I don’t care if …

What You Need to Know About Micro-Moments (And How Your Site Can Take Advantage of Them!)

Have you wandered around a new neighborhood and used your phone to find a nearby coffee shop? That’s a micro-moment. Ever lost your umbrella and searched for a new one via smartphone? Again, micro-moment. What about when you just can’t think of the name of American Idol’s first season runner-up, …

The 5 Best Podcasts Every Tech/Startup/Internet Lover Needs to Listen to

Have you heard? We’re in a golden age right now. Not in general—apparently there are a lot of golden ages. Even pirates have had their time to shine (from 1650-1730, who knew?). Now it’s the time of podcasts. Though podcasts have existed since 2001, their popularity has skyrocketed in the past few …

Not Just Uber for Kids: An Analysis of HopSkipDrive

No, HopSkipDrive isn’t a new schoolyard jump rope game. (It’s a really good name for one, though—it could be the Double Dutch of the new millennium. Someone should definitely get on that). HopSkipDrive, a startup founded in 2014 by three successful working mothers, is both a ride-sharing and …

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