Digital Marketing Blog | Industry Trends & News | Perfect Search™
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Remarketing and retargeting are essential ad tools for reminding potential customers about your business. Learn the difference between the two and how to apply both strategies with this blog!
Google Ads has introduced a new feature for more granular targeting across interests, demographics, and behaviors. Learn more about how to use this tool, here!
Our very own Andrew Frey has a very important message to send your way--- and it’s not your run of the mill sales outreach. Take a look!
Getting your non-profit’s foot in the door can be tough, so we made a list of how using Google Ads could make this easier. Take a look at our three tips to consider!
Ensuring your products follow Google’s taxonomy can be daunting—especially if you have thousands of SKUs. Learn more about how to make this task easier, here!
Attract new arts & crafts patrons by updating how you reach out to them. Take a look at this advice based on five trends we’ve noticed in digital marketing.
On October 27th, Google rolled out the BERT algorithm update. Here are our major takeaways.

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