Digital Marketing Blog | Industry Trends & News | Perfect Search™
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Having a fine-tuned backlink profile is an important part of maintaining site health and establishing domain and page authority. Learn more in our guide, here!

After writing my 4 pillars of happiness a few years ago, I've decided to revisit these pillars and update them with what I've learned over time. 

YouTube is now incorporated into the Search Partners ad network for Google Search ads. Get the low-down now.

Internviews Perfect Search

We've got our latest round of internviews. Get to know our winter intern, Stella, now!

Social media ad spend accounts for 25% of all digital advertising, so it's important to nail it. In order to spread the wealth, I’ve put together four tips to make sure you level up your social media advertising.

Years after Perfect Search was founded, we decided to formalize an advisory board. Through the creation and implementation of this process, we’ve learned a lot.

How to allocate your marketing budget

Allocating a marketing budget is an intimidating but necessary task. You know, like cleaning out your closet a la Marie Kondo. It's worth it. 

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