Digital Marketing Blog | Industry Trends & News | Perfect Search™
How to Adapt to a Changing Facebook Ads Landscape

Facebook Ads has gone through major changes and updates since Apple announced that it was going to require users to actively opt into being tracked by cookies from apps starting with the Apple iOS 14.5 Update on April 26, 2021.

When it comes to SEO, we tend to define optimizations by what we can do directly on our websites or those of our clients. Sometimes, however, you can achieve more of the results you’re looking for by working off-page.

Instagram's growing ad share reminds us of the ever-changing landscape of social advertising. Check out these tips to take full advantage of Instagram Story ads.
Finding your writing voice is key. Check out these tips for developing your unique voice and stretching the possibilities of who else that voice could be.
Take a look at these ten on-page SEO strategies and examples to improve your site's visibility in part I of our "page" SEO guide. Stay tuned for part II!
If you’re a business owner with a podcast, you’re most likely looking to increase your listens and downloads. Here is our guide to optimizing your podcast for SEO.
Now an integral part of advertising and marketing strategy, it’s hard to remember a time without SEO. Stroll through nearly two decades of history, here!

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