Beyond the First 90 Days: A Marketing Plan for Your First Year

Picture this: you just got a new job, read our blog post on how to create a 30-60-90 day marketing plan, and your first three months of performance were so good you shocked your boss(es) . Now what? If you haven’t already guessed from the title, it’s now time for us to talk about 1-year

Nonprofit & Association Marketing: How to Find Your Target Audience

Nonprofits wouldn’t be nonprofits without the amazing people who make them happen. The question is: how do you find those people? While hiring full-time staff is one thing, targeting long-term supporters of your cause is another. Need some help? Check out our target audience tips and tricks for nonprofits and associations to help your organization

New Marketing Leaders: How to Make Your 30-60-90 Plan

Picture this: you’ve just landed a new marketing job in a leadership role. You’ve spent your first week feng shuing your desk, dressing much more nicely than you will in the  weeks to follow, exchanging customary icebreakers with your new team members, and bookmarking the many online tools your place of work swears by. Suddenly,

Target Audience: Jim McMillen, Sales and Marketing Consultant

Jim McMillen is a sales and marketing consultant with more than 30 years of experience.   You have over 30 years of sales and marketing consulting experience – how did you arrive where you are today? I guess the short answer is, in my current role more recently, I was let go due to COVID.

How to Effectively Manage a Fully Remote Marketing Team

Love it or hate it, working from home is here to stay.  A recent study by data scientists at The Ladders found that 25% of professional jobs in North America will be fully remote by the end of 2022 – and that percentage is only expected to grow.  In other words, remote team management will

Target Audience: Kate Selfridge, Director of Demand Growth at Ritual

This month’s Target Audience guest is a bit different than our typical marketing experts, but their leadership and business insights are sure to be valuable to anyone.  Kate Selfridge, Director of Demand Growth at Ritual, has a role that’s more marketing-adjacent, but her close collaboration with marketers has provided Kate with a wealth of knowledge

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