Are you curious how the current economic situation affects online advertising costs and competition? Learn why cutting your ad spend in a downturn can be a mistake and how to take advantage of lower CPCs and less crowded markets in this article.
Between the increasing velocity of chatbot adoption, the confusion about AI’s capacity for quality, and the fear and uncertainty stemming from economic decline—writers are between a rock and a hard place.
Are you a creator who worries about competing with generative AI? Leverage the following tips to future-proof your writing career.
SEO is a never-ending climb and marketers must stay vigilant with their efforts. Google’s search developers are constantly working on making the metaphorical mountain even bigger by releasing updates several times every year, often shifting the SEO landscape drastically and reimagining how domains and URLs are valued and ranked. If you decide to try and go with the one-and-done SEO approach, you’ll find yourself behind as your optimizations will inevitably become outdated.
Explore the alluring, yet potentially dangerous world of using ChatGPT for SEO content. We discuss the risks of using ChatGPT, review Google’s position, consider limitations, and identify the wisest ways to keep your hats white using AI+SEO.
Automation can be a powerful way to save time in SEO and PPC, but it requires human oversight to really be effective. Explore specific areas where automation can be used, like reporting performance metrics, and consider the limitations in this story.