Digital Marketing Blog | Industry Trends & News | Perfect Search™
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Google Ads has introduced a new feature for more granular targeting across interests, demographics, and behaviors. Learn more about how to use this tool, here!

Social media ad spend accounts for 25% of all digital advertising, so it's important to nail it. In order to spread the wealth, I’ve put together four tips to make sure you level up your social media advertising.

Years after Perfect Search was founded, we decided to formalize an advisory board. Through the creation and implementation of this process, we’ve learned a lot.

How to allocate your marketing budget

Allocating a marketing budget is an intimidating but necessary task. You know, like cleaning out your closet a la Marie Kondo. It's worth it. 

User-generated content (UGC) could seriously boost your higher education institution's marketing strategy. Find out how to ace UGC now.

Drumroll, please. Perfect Search has been shortlisted for the Interactive Marketing Awards

Digital marketing valentines

It’s surprisingly easy to come up with digital marketing valentines. So we went for it. Enjoy!

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