For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that, with inflation top of mind, consumers are looking for deals and are still planning on spending …
The YouTube TrueView for Action campaign type was released from beta in 2018. Unlike earlier YouTube video campaigns, this campaign type was specifically created to send people from YouTube to a landing page on your website. While bidding in other campaigns centered around views of your ads, …
In June, Google rolled out a new feature to help students navigate the college search process. When searching for information on a college, prospective students typically have to scour the website for potential factors such as admissions requirements, tuition costs, and student body demographics.
Students often look at schools years before they actually enroll. Like Drake pining for Rihanna, they’re playing the long game. This long sales cycle means marketers have to play the long game, too.
Like news about the 2018 Winter Olympics, online education is trending up. This growth goes along with the popularity of short-term certificate programs that provide practical skill training, like those offered at General Assembly or Startup Institute.
In the world of digital marketing, there are so, so many acronyms. SEO, PPC, CTR, CPA, ROAS, RLSA, the list goes on and on. I hate to break it to you but I’m going to add one more to your list: the RFP.
Marketing for higher education isn’t just about pamphlets and free swag in the mail. The ubiquity of smartphones, social media, and, you know, the internet, has totally transformed the marketing landscape.
