Between fluctuating academic calendars, elaborate decision-making journeys, and a multitude of programs to promote, higher education marketers have their work cut out for them.
Optimizing your campaign demands constant adaptation to meet the needs of students throughout the year, which can be …
Optimizing your website for lead generation can seem like a daunting task. It can feel a lot more difficult to get a user to request more information or contact a representative (which entails giving up their personal information), than it is for an e-commerce website to make a sale.
In the increasingly crowded landscape of digital advertising, getting your company’s foot in the door can feel intimidating. And when it comes to organizations like nonprofits, this challenge might seem more daunting due to the costs associated with digital advertising and channel complexity.
Sometimes the best content is content that comes straight from your audience.
The YouTube TrueView for Action campaign type was released from beta in 2018. Unlike earlier YouTube video campaigns, this campaign type was specifically created to send people from YouTube to a landing page on your website. While bidding in other campaigns centered around views of your ads, …
In June, Google rolled out a new feature to help students navigate the college search process. When searching for information on a college, prospective students typically have to scour the website for potential factors such as admissions requirements, tuition costs, and student body demographics.
Students often look at schools years before they actually enroll. Like Drake pining for Rihanna, they’re playing the long game. This long sales cycle means marketers have to play the long game, too.
