The Chicago Cubs Are Just Like Digital Marketing

If you’re a Chicago Cubs fan or even just a casual fan of baseball, you probably heard about what happened to the team in the summer of 2021. In what has become one of the worst days in recent memory for fans, the Cubs traded away nearly every superstar player they had. Kris Bryant, Anthony Rizzo, …

The Sales Cycle That Never Ends: Getting the Best Marketing Return for Higher Education (Part 1)

Did you know that a shark can detect a fish’s heartbeat before it attacks? Or that cheese is the most stolen food in the world? (Thanks for those dinner party facts, Google.) With massive amounts of information available at the swipe of a screen, we’re constantly processing new information. …

7 AdWords Tips to Help Your Business Save Money & Improve Performance

Sometimes, a small AdWords update can have a huge impact on your search campaigns. Looking for improved efficiency? More conversions? A bigger ROI for your business?

Why You Need to Ace Digital Marketing for Higher Education [Infographic]

Do you remember how you found a college or an education program? Chances are, you didn’t use your phone in the process. That’s not how education works anymore.

Your 6 Tips to Excelling at PPC for Higher Education

Think back to when you were first applying for college.  Chances are, you extensively researched schools that you were interested in, narrowed down that list to a couple schools, and only after months of research did you decide on a school. You probably weren’t Googling “schools near me” or “top …

How to Master Higher Education Marketing: Why It’s Time to Go Digital

Do you remember what it was like when you were looking at schools? Did you ask your family and friends where they attended? Did your parents attend a prestigious school and influence you to follow in their footsteps? Did friends encourage you to forge your own educational path?

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