Why You Need to Ace Digital Marketing for Higher Education [Infographic]
Do you remember how you found a college or an education program? Chances are, you didn’t use your phone in the process. That’s not how education works anymore.
6 Key Issues in Higher Ed PPC Ads
While PPC advertising offers numerous advantages, higher education marketers face unique challenges in attracting and converting leads. Understanding the complexities of the student decision-making journey is key to overcoming these obstacles.
This article explores common hurdles and strategies …
Your 6 Tips to Excelling at PPC for Higher Education
Think back to when you were first applying for college. Chances are, you extensively researched schools that you were interested in, narrowed down that list to a couple schools, and only after months of research did you decide on a school. You probably weren’t Googling “schools near me” or “top …
How to Master Higher Education Marketing: Why It’s Time to Go Digital
Do you remember what it was like when you were looking at schools? Did you ask your family and friends where they attended? Did your parents attend a prestigious school and influence you to follow in their footsteps? Did friends encourage you to forge your own educational path?