Target Audience: Emily McMahon, AVP of Digital Marketing at Eduvantis
Target Audience is back!
This month, the Associate Vice President of Digital Marketing at Eduvantis Emily McMahon spoke with us about her expert industry insights, advice for emerging marketing leaders, and deep love for Star Trek.
Your Guide to Voice Search for 2019
The digital marketing landscape is in a constant state of change, and with the growing popularity of smart devices like Alexa and Google Home, voice search has become increasingly important for digital marketing strategies.
The 3 Factors Decision-Makers Are Looking For in an Agency Partner
Thanks to my career in digital media sales, I’ve had the distinct pleasure of meeting with CMOs and other marketing leaders on a daily basis. Some of the most important learning opportunities that I’ve experienced over the last 15+ years in digital media have come directly from these interactions.
Test Your Internet Knowledge With Our Quiz!
Did you know that AOL’s instant messenger AIM officially shut down in 2017? Or that the internet is just under 11,000 days old? Crazy, right?
How to Allocate Your Marketing Budget Across Different Channels
Figuring out how to allocate a marketing budget can be a daunting task. There are so many channels—both online and off—to choose from. Taking the time to create a budget plan is a crucial first step; it will help avoid misallocating funds or stretching your budget too thin over too many channels.
14 Digital Marketing Valentines to Fall in Love With
So. Valentine’s Day. It’s a holiday that evokes pretty polarizing response. You might believe that it’s a commercial scam perpetuated by Big Hallmark—or you might enjoy the opportunity to share your affection for loved ones.