The first step in a comprehensive SEO strategy is improving your technical SEO.
No matter what industry your brand or company is in, the principles of technical SEO have never been more critical. Ensuring your website is technically sound increases organic traffic, ranking keywords, and …
Paid search ads are still the best way to capture people who already have an interest in the product or service that your business provides. There are many benefits to using search advertising, including getting quick results and traffic to your website, building brand awareness, and capturing …
Every business owner understands the importance of knowing your competitors and what they are doing well or not well within your industry. But, how does that translate online? And what does that mean for their organic presence online?
With its explosive growth and wide range of content, TikTok may seem like the Wild West of marketing. But the video-sharing app’s potential is huge. First, let’s go over the stats. Then, use these three strategies to introduce your brand into the world of TikTok – you might even see yourself go …
In the summer of 2007, I was hired by a FansEdge.com, a sports merchandise retailer, to manage their Google Adwords account. I couldn’t have imagined that within 3 years I would be promoted to head of all advertising while simultaneously launching my own company, Perfect Search. Yet, there I was …
Here at Perfect Search, we’ve been taking notes on how the current global pandemic has affected SEO and what you can do to combat problems that have arisen as a result of the current crisis. We’ve compiled solutions and information on just about everything you need to know about how COVID-19 is …
We’ve all heard the phrase “bigger is better.” We tend to like big ideas, and if you’re me, a large diet Coke’s at Mickey D’s is pure pleasure (why does it always taste better at McDonald’s?!?!?). While this phrase is true in many cases, i.e. bigger bank account, it’s not always a universally …
