How is the economy currently affecting competition and CPCs?
When the economy is uncertain or the stock market is trending down in a bear market, many companies feel like they should decrease their ad spend. However, economic downturns can be a fantastic time to gain market share and reach people …
Whether you’re looking to break into digital marketing or you’re well-seasoned in the industry, it’s always important to brush up on your career skills. If you’re interested in landing a digital marketing position, it’s key to have these skills listed on your cover letter …
Way back in 2015, I wrote about what startups need to do before investing in digital marketing. One of the key things that startups should (and often don’t) do is clearly define goals for their business to tie their digital marketing efforts back to.
Think about the plethora of gadgets that can be connected to the internet, collecting and sharing data. Apple watches, smart TVs, NEST smart thermostats, Bluetooth headphones, home security systems, and motion sensors. The list is unending and growing. These items make up the Internet of Things …
Perfect Search’s very own Director of SEO & Content Justin McIntyre presented during today’s fall 2018 Digital Olympus conference. Sad you missed it? Don’t worry—we’ve put together a quick little SparkNotes summary for you.
Let’s get real. There are a lot of elements to consider when creating a landing page. The design depends on your business goals, your audience, and your audience’s preferences. Whenever you’re creating a new landing page that you want to convert, you have to ask yourself some questions:
