How is the economy currently affecting competition and CPCs?
When the economy is uncertain or the stock market is trending down in a bear market, many companies feel like they should decrease their ad spend. However, economic downturns can be a fantastic time to gain market share and reach people …
As marketers, we know that Instagram advertisements can be an effective and essential tool for promoting a business, and understanding how ads are performing is crucial to better targeting an audience. Though criticized for not being as robust as Facebook Insights, Instagram Insights – Instagram’s …
I was recently invited to attend the Facebook Creative Connect in Chicago to learn more about creative partners and where digital ads are going. Facebook is trying to make it as easy as possible for marketers to crank out creative content fast and have partnered with specific companies to make …
If the Internet were like a dine-in restaurant, memes would be the appetizers.
The digital marketing landscape is in a constant state of change, and with the growing popularity of smart devices like Alexa and Google Home, voice search has become increasingly important for digital marketing strategies.
Did you know that AOL’s instant messenger AIM officially shut down in 2017? Or that the internet is just under 11,000 days old? Crazy, right?
Figuring out how to allocate a marketing budget can be a daunting task. There are so many channels—both online and off—to choose from. Taking the time to create a budget plan is a crucial first step; it will help avoid misallocating funds or stretching your budget too thin over too many channels.
