2022 Holiday Marketing Trends for Non-Retail Businesses

For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that, with inflation top of mind, consumers are looking for deals and are still planning on spending …

How to Allocate Your Marketing Budget Across Different Channels

Figuring out how to allocate a marketing budget can be a daunting task. There are so many channels—both online and off—to choose from. Taking the time to create a budget plan is a crucial first step; it will help avoid misallocating funds or stretching your budget too thin over too many channels.

14 Digital Marketing Valentines to Fall in Love With

So. Valentine’s Day. It’s a holiday that evokes pretty polarizing response. You might believe that it’s a commercial scam perpetuated by Big Hallmark—or you might enjoy the opportunity to share your affection for loved ones.

The Top 5 Skills Every Digital Marketer Needs to Succeed

Whether you’re looking to break into digital marketing or you’re well-seasoned in the industry, it’s always important to brush up on your career skills. If you’re interested in landing a digital marketing position, it’s key to have these skills listed on your cover letter …

How to Set—And Actually Achieve!—Your Business Goals in 2019

Way back in 2015, I wrote about what startups need to do before investing in digital marketing. One of the key things that startups should (and often don’t) do is clearly define goals for their business to tie their digital marketing efforts back to.

How the Internet of Things is Disrupting Digital Marketing

Think about the plethora of gadgets that can be connected to the internet, collecting and sharing data. Apple watches, smart TVs, NEST smart thermostats, Bluetooth headphones, home security systems, and motion sensors. The list is unending and growing. These items make up the Internet of Things …

Digital Olympus Recap: Leveraging Google Search Console’s New Indexation Coverage Report

Perfect Search’s very own Director of SEO & Content Justin McIntyre presented during today’s fall 2018 Digital Olympus conference. Sad you missed it? Don’t worry—we’ve put together a quick little SparkNotes summary for you.

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