The year is still fresh and new, but statistically, by January 19th most of us have already abandoned our New Year’s Resolutions. Creating strong and lasting habits, like getting back in shape, is no easy feat—unless you’re talking about your Google Ads account!
Target Audience is back!
This month, the Associate Vice President of Digital Marketing at Eduvantis Emily McMahon spoke with us about her expert industry insights, advice for emerging marketing leaders, and deep love for Star Trek.
Digital marketing design is evolving fast with platforms coming up with new placements and supporting new formats. It’s important to stay on top of everything that comes up to make sure you’re putting out the best, competitive content.
Competition on Google has risen over the years as more companies invest in Google Ads. If your business is in a competitive field, you’ll want to make sure that your ads on Google show first, on top of your competitor ads. Click through rates on your ads can decrease by up to 2% between the first …
Advertisers familiar with Facebook Ads Manager know that audience layering has been around for quite some time. This handy feature allows for more granular targeting across interests, demographics, and behaviors.
In the increasingly crowded landscape of digital advertising, getting your company’s foot in the door can feel intimidating. And when it comes to organizations like nonprofits, this challenge might seem more daunting due to the costs associated with digital advertising and channel complexity.
A lot of research, time, and work goes into creating a successful Google Shopping campaign. According to a study in Forbes, American retailers spend approximately 76% of their search ad budgets on Google Shopping ads. With so much at stake, it’s critical that you pay attention to campaign details …
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