2022 Holiday Marketing Trends for Non-Retail Businesses

For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that, with inflation top of mind, consumers are looking for deals and are still planning on spending …

Perfect Search Wins Two AVA Digital Awards!

Exciting news! Perfect Search Media has been awarded not one, but TWO AVA Digital awards! We earned an honorable mention for our Best Bully Sticks blog and are Platinum Winners for our Best Bully Stick Case Study!

How Psychology Research Can Help You Create Beautiful Ad Design

Have you ever wondered what makes something beautiful? Zeroing in on this phenomenon is not only fascinating but useful for your ad design, too.

3 Quick Optimizations to Get Your Google Ads Account In Shape!

The year is still fresh and new, but statistically, by January 19th most of us have already abandoned our New Year’s Resolutions. Creating strong and lasting habits, like getting back in shape, is no easy feat—unless you’re talking about your Google Ads account!

4 Digital Marketing Design Trends to Look Out for in 2020

Digital marketing design is evolving fast with platforms coming up with new placements and supporting new formats. It’s important to stay on top of everything that comes up to make sure you’re putting out the best, competitive content. 

Everything You Need to Know About Competition in Google Ads

Competition on Google has risen over the years as more companies invest in Google Ads. If your business is in a competitive field, you’ll want to make sure that your ads on Google show first, on top of your competitor ads. Click through rates on your ads can decrease by up to 2% between the first …

Google Ads Rolls Out Combined Audiences for Search

Advertisers familiar with Facebook Ads Manager know that audience layering has been around for quite some time. This handy feature allows for more granular targeting across interests, demographics, and behaviors.

Ready to Take the Next Step?

Our digital marketing services will take your business to the next level.

Start your journey with a free site audit.