2022 Holiday Marketing Trends for Non-Retail Businesses

For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that, with inflation top of mind, consumers are looking for deals and are still planning on spending …

Google Ads Rolls Out Combined Audiences for Search

Advertisers familiar with Facebook Ads Manager know that audience layering has been around for quite some time. This handy feature allows for more granular targeting across interests, demographics, and behaviors.

3 Reasons Your Non-Profit Should Consider Google Ads

In the increasingly crowded landscape of digital advertising, getting your company’s foot in the door can feel intimidating.  And when it comes to organizations like nonprofits, this challenge might seem more daunting due to the costs associated with digital advertising and channel complexity.

The Importance of Google Product Taxonomy and Categorization

A lot of research, time, and work goes into creating a successful Google Shopping campaign. According to a study in Forbes, American retailers spend approximately 76% of their search ad budgets on Google Shopping ads. With so much at stake, it’s critical that you pay attention to campaign details …

5 Trends in Digital Marketing for Arts & Crafts Shops

Looking to grow your audience and attract new users to your arts and crafts business? No problem! I’ve compiled my top five digital advertising pieces of advice and ideas to try out.

Why You Need Both Marketing and PR

I like to think of marketing as Nick Jonas and public relations as his younger brother, Frankie. Both Jonas brothers are talented creatives yet we hardly see collaborative work produced by the two.

Google Discovery Ads: Here’s Everything You Need to Know

During Google’s 2019 Marketing Live Keynote, the tech giant announced several new ad products and features slated for release in the next few months. 

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