5 Trends in Digital Marketing for Arts & Crafts Shops

Looking to grow your audience and attract new users to your arts and crafts business? No problem! I’ve compiled my top five digital advertising pieces of advice and ideas to try out.

Why You Need Both Marketing and PR

I like to think of marketing as Nick Jonas and public relations as his younger brother, Frankie. Both Jonas brothers are talented creatives yet we hardly see collaborative work produced by the two.

Google Discovery Ads: Here’s Everything You Need to Know

During Google’s 2019 Marketing Live Keynote, the tech giant announced several new ad products and features slated for release in the next few months. 

Why Your Business Should Invest in Good Design

What is design – just a bunch of shapes and colors put together nicely, right? So why put the time and money into good design when you can just have Becky from HR quickly mock up an advertisement? 

5 Tips for Using Instagram Analytics to Help Your Business

As marketers, we know that Instagram advertisements can be an effective and essential tool for promoting a business, and understanding how ads are performing is crucial to better targeting an audience. Though criticized for not being as robust as Facebook Insights, Instagram Insights – Instagram’s …

How to Design Video Creative for Social Media Affordably and Fast

I was recently invited to attend the Facebook Creative Connect in Chicago to learn more about creative partners and where digital ads are going. Facebook is trying to make it as easy as possible for marketers to crank out creative content fast and have partnered with specific companies to make …

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