2025 SEO Success: Ultimate Technical Checklist
The first step in a comprehensive SEO strategy is improving your technical SEO.
No matter what industry your brand or company is in, the principles of technical SEO have never been more critical. Ensuring your website is technically sound increases organic traffic, ranking keywords, and …
Exploring the Amazon: A Guide to Amazon Advertising
Amazon has far surpassed the small online book retailer it once used to be. With ventures into grocery shopping, insurance, and who knows what’s next, the online marketplace has become something entirely unique. Boasting over 310 million active customer accounts, Amazon is considered one of the …
Your Guide to Google Analytics’ New Cross Device Tracking and Reporting
Recently, Google officially announced that it’s rolling out new cross device tracking capabilities and reports to all accounts in the next few weeks.
What the General Data Protection Regulation Really Means for You
Personal data is a touchy subject right now. But as digital marketers, it’s not one that we can ignore. A lot of digital marketing is based on collecting personal data available on the internet in order to target potential customers. Without it, we wouldn’t be able to do our jobs. The General Data …
What Facebook’s Move to Shut Down Partner Categories Means for You
Amid the ongoing discussions of Facebook’s data collection and use of personal data, the tech giant announced that it is sunsetting the ad targeting option Partner Categories. This feature allowed Facebook advertisers to target users through audience targets supplied by third-party data …
More Than Just a Pretty Feed: Why Instagram Advertising is a Must
Facebook is for cringe-worthy mom comments, Snapchat is for the dog face filters, YouTube is for beauty tutorials, and Instagram is for #foodporn. Or are they?