Components of a Successful Marketing Agency Reporting Call
Communication is the most important aspect of working with a marketing agency.
It’s how you ensure you’re not wasting any ad spend and getting the optimal performance from your ad campaigns.
CPR for Email Marketing: How to Rethink Gmail Marketing
In September 2017, email marketing was declared dead. Upon investigation, the cause of death was ascertained to be Google’s restructuring of the Gmail inbox.
The Big Data Buffet: How to Analyze Metrics Effectively
The golden rule of big data comes from the golden rule of buffet lines: less is more. Not only is big data hard to digest, but it can also leave you feeling sick to your analytical stomach when you’re toe-to-toe with the vast spread of information.
4 PPC Strategies Your E-Commerce Business Needs to Test in Q4
Q4 is upon us. For brands and marketers alike, Q4 is both exciting and stressful. Already feeling the holiday stress?
Why (Well-Designed!) Case Studies Can Boost Your Sales Strategy
Remember that one bratty kid in grade school who was always bragging about how they could do anything? “I can run faster than you,” “I can eat twice as many bugs,” “I can roll down the hill faster than you,” and on and on it went.
3 Experts Share How Marketing for Higher Education Has Transformed
Marketing for higher education isn’t just about pamphlets and free swag in the mail. The ubiquity of smartphones, social media, and, you know, the internet, has totally transformed the marketing landscape.