CPR for Email Marketing: How to Rethink Gmail Marketing

In September 2017, email marketing was declared dead. Upon investigation, the cause of death was ascertained to be Google’s restructuring of the Gmail inbox.

The Big Data Buffet: How to Analyze Metrics Effectively

The golden rule of big data comes from the golden rule of buffet lines: less is more. Not only is big data hard to digest, but it can also leave you feeling sick to your analytical stomach when you’re toe-to-toe with the vast spread of information.

4 PPC Strategies Your E-Commerce Business Needs to Test in Q4

Q4 is upon us. For brands and marketers alike, Q4 is both exciting and stressful. Already feeling the holiday stress?

Why (Well-Designed!) Case Studies Can Boost Your Sales Strategy

Remember that one bratty kid in grade school who was always bragging about how they could do anything? “I can run faster than you,” “I can eat twice as many bugs,” “I can roll down the hill faster than you,” and on and on it went.

3 Experts Share How Marketing for Higher Education Has Transformed

Marketing for higher education isn’t just about pamphlets and free swag in the mail. The ubiquity of smartphones, social media, and, you know, the internet, has totally transformed the marketing landscape.

How Your B2B Organization Can Improve Client Retention

Any B2B organization should consider themselves an extension of their client’s marketing team. Great partners aren’t just involved in the growth and performance of the channels they are managing. They’re truly invested in the overall business and have close relationships with the individuals on …

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