How is the economy currently affecting competition and CPCs?
When the economy is uncertain or the stock market is trending down in a bear market, many companies feel like they should decrease their ad spend. However, economic downturns can be a fantastic time to gain market share and reach people …
Students often look at schools years before they actually enroll. Like Drake pining for Rihanna, they’re playing the long game. This long sales cycle means marketers have to play the long game, too.
Facebook has over 2.2 billion monthly active users. That means 2.2 billion people are liking, sharing, commenting and giving advertisers information on their interests and activity.
Don’t let writer’s block get the best of you. Want to keep your Facebook ad copy fresh and engaging? Try something new. These 5 unconventional tips might just increase your CTR, conversions, and get your business some sweet, sweet likes.
It’s a new year. It’s a time to wear more layers for your commute, pay attention to the increasingly important NFL games, and ensure your business is set up for 2018.
In the world of digital marketing, there are so, so many acronyms. SEO, PPC, CTR, CPA, ROAS, RLSA, the list goes on and on. I hate to break it to you but I’m going to add one more to your list: the RFP.
