In the world of digital marketing, there are so, so many acronyms. SEO, PPC, CTR, CPA, ROAS, RLSA, the list goes on and on. I hate to break it to you but I’m going to add one more to your list: the RFP.
For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that, with inflation top of mind, consumers are looking for deals and are still planning on spending …
In September 2017, email marketing was declared dead. Upon investigation, the cause of death was ascertained to be Google’s restructuring of the Gmail inbox.
The golden rule of big data comes from the golden rule of buffet lines: less is more. Not only is big data hard to digest, but it can also leave you feeling sick to your analytical stomach when you’re toe-to-toe with the vast spread of information.
Q4 is upon us. For brands and marketers alike, Q4 is both exciting and stressful. Already feeling the holiday stress?
Remember that one bratty kid in grade school who was always bragging about how they could do anything? “I can run faster than you,” “I can eat twice as many bugs,” “I can roll down the hill faster than you,” and on and on it went.
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