Communication is the most important aspect of working with a marketing agency.
It’s how you ensure you’re not wasting any ad spend and getting the optimal performance from your ad campaigns.
Amazon has far surpassed the small online book retailer it once used to be. With ventures into grocery shopping, insurance, and who knows what’s next, the online marketplace has become something entirely unique. Boasting over 310 million active customer accounts, Amazon is considered one of the …
Recently, Google officially announced that it’s rolling out new cross device tracking capabilities and reports to all accounts in the next few weeks.
Personal data is a touchy subject right now. But as digital marketers, it’s not one that we can ignore. A lot of digital marketing is based on collecting personal data available on the internet in order to target potential customers. Without it, we wouldn’t be able to do our jobs. The General Data …
Amid the ongoing discussions of Facebook’s data collection and use of personal data, the tech giant announced that it is sunsetting the ad targeting option Partner Categories. This feature allowed Facebook advertisers to target users through audience targets supplied by third-party data …
Facebook is for cringe-worthy mom comments, Snapchat is for the dog face filters, YouTube is for beauty tutorials, and Instagram is for #foodporn. Or are they?
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