Playing the Long Game: Social Media Advertising for Higher Education [Infographic]

Students often look at schools years before they actually enroll. Like Drake pining for Rihanna, they’re playing the long game. This long sales cycle means marketers have to play the long game, too.

The Key Facebook Audience Targeting Options You’re Missing Out On

Facebook has over 2.2 billion monthly active users. That means 2.2 billion people are liking, sharing, commenting and giving advertisers information on their interests and activity.

5 Ways to Spice Up Your Business’ Facebook Ad Copy

Don’t let writer’s block get the best of you. Want to keep your Facebook ad copy fresh and engaging? Try something new. These 5 unconventional tips might just increase your CTR, conversions, and get your business some sweet, sweet likes.

3 Business Development Tips to Start 2018 Off Strong

It’s a new year. It’s a time to wear more layers for your commute, pay attention to the increasingly important NFL games, and ensure your business is set up for 2018.

Your Super Handy, Mostly Comprehensive Guide to the RFP Process

In the world of digital marketing, there are so, so many acronyms. SEO, PPC, CTR, CPA, ROAS, RLSA, the list goes on and on. I hate to break it to you but I’m going to add one more to your list: the RFP.

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