Components of a Successful Marketing Agency Reporting Call

Communication is the most important aspect of working with a marketing agency.

It’s how you ensure you’re not wasting any ad spend and getting the optimal performance from your ad campaigns.

How Your Enterprise Business Can Make the Most of a Digital Marketing Agency

So maybe you’re the Director of Marketing at an enterprise business. Or you’re the Head of Business Development. Perhaps you’re in charge of advertising relations. No matter your title, if you’re the liaison between your enterprise business and your digital marketing agency, this is a must-read. 

How Your Business Can Benefit from Google’s New Cross-Device Reports

The beauty of digital advertising isn’t in a great website. The beauty is in the data. (Beautifully designed landing pages or banner ads don’t hurt, though.) 

The Overlooked Campaign: Digital Marketing in the 2016 Election

As the 2016 U.S. Presidential Election winds to a close (cue a collective sigh of relief), it’s safe to assume there will be many books written on the historic nature of this election season.

How Your Business Can Capture the Magic of Q4

‘Tis the season to be jolly–and to take your business to the next level. The fourth quarter (October-December) provides an amazing opportunity for growth, particularly for e-commerce businesses.     

Once Upon a Time: How PPC Numbers Tell Stories

If you had told me a couple of years ago that numbers could tell a story, I would’ve laughed…and questioned your sanity. In all seriousness, over the past few years, I’ve found myself being humbled by numbers. And during my time at Perfect Search Media, I have finally accepted and understood …

12 Design Terms Even Non-Designers Need to Know

Say you’re traveling to Japan and you don’t speak a lick of Japanese. What do you do? You would usually learn a couple of key phrases that could help you get by or even bring a little pocket book with translations. 

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