Pokémon Go is doing weird things to me. I’m walking around town for hours with my friends to catch imaginary monsters on the weekend. I’m purposefully taking longer routes back home from work to pass as many PokéStops as I can. I’m burning through my cell phone data in record time. The other day I …
We communicate via fleeting Snapchat messages. Our Tweets are capped at 140 characters. Our Vine creations are just six seconds long, and even our Grams are now “Insta.”
Let’s be honest. Identifying your target client or customer isn’t easy. Like baking a pie, it sounds like it should be super simple, but unfortunately it’s not.
Let’s face it. The digital marketing industry is much more competitive now than it was fifty years ago. (If you don’t understand why, I suggest looking up some information on the history of the internet).
Social media now makes it easier than ever before to know exactly what your friends are up to, what they’re eating for brunch, who they’re following, and beyond. I’ve definitely done my share of Facebook stalking; let’s be honest, you probably have, too.
If you’re an avid internet user (and let’s be honest, who isn’t?), you’ve probably gotten annoyed by ads badgering you everywhere. They’re in the margins of every site you visit, they pop up at you unexpectedly, and they’re on your Facebook and Twitter feeds. Most of the time you try to pretend …