How Your Business Can Benefit from Google’s New Cross-Device Reports
The beauty of digital advertising isn’t in a great website. The beauty is in the data. (Beautifully designed landing pages or banner ads don’t hurt, though.)
SEO Checklist for Website Migrations: A Step by Step Guide
Moving a new website feels like relocating to a better, bigger office space—exciting but complex. A website migration touches everything from URLs and site structure to content organization and technical configurations.
Smart businesses protect their website’s SEO value with the same care they …
The Overlooked Campaign: Digital Marketing in the 2016 Election
As the 2016 U.S. Presidential Election winds to a close (cue a collective sigh of relief), it’s safe to assume there will be many books written on the historic nature of this election season.
How Your Business Can Capture the Magic of Q4
‘Tis the season to be jolly–and to take your business to the next level. The fourth quarter (October-December) provides an amazing opportunity for growth, particularly for e-commerce businesses.
Once Upon a Time: How PPC Numbers Tell Stories
If you had told me a couple of years ago that numbers could tell a story, I would’ve laughed…and questioned your sanity. In all seriousness, over the past few years, I’ve found myself being humbled by numbers. And during my time at Perfect Search Media, I have finally accepted and understood …
12 Design Terms Even Non-Designers Need to Know
Say you’re traveling to Japan and you don’t speak a lick of Japanese. What do you do? You would usually learn a couple of key phrases that could help you get by or even bring a little pocket book with translations.
4 Simple E-Commerce Tips to Maximize Profit This Holiday Season
That special time of year is upon us once again: Q4. While many people may find their thoughts wandering to the holidays, online retailers have to attend to a more practical concern. Q4 is the most competitive and profitable time of the year.