5 Reasons “Google My Business” Should Be Your Small Business’s First Step in Digital Marketing

If you’re anything like my parents—two owners of a small general contracting business—the internet is not your forte. With only a Facebook Page promoting their company, they’ve often found it challenging to find new clients, while potential clients have had a hard time finding them.   

How to Pivot Your Marketing Strategy During COVID-19 (Coronavirus)

The outbreak of the COVID pandemic and the subsequent lockdown of many businesses, schools, and facilities led to a radical change in the advertising landscape starting in March 2020.

Why Your Business Should Use Google Display

There’s no doubt that the world wide web is a big [read: humongous] place. For some brands and advertisers, this may seem daunting––but for those well-versed in Google Display, it becomes an opportunity.

How to Use Paid Search to Capture Customers

Paid search ads are still the best way to capture people who already have an interest in the product or service that your business provides. There are many benefits to using search advertising, including getting quick results and traffic to your website, building brand awareness, and capturing …

Why Your Business Needs an SEO Competitor Analysis

Every business owner understands the importance of knowing your competitors and what they are doing well or not well within your industry. But, how does that translate online? And what does that mean for their organic presence online?

Harnessing the Viral Power of TikTok

With its explosive growth and wide range of content, TikTok may seem like the Wild West of marketing. But the video-sharing app’s potential is huge. First, let’s go over the stats. Then, use these three strategies to introduce your brand into the world of TikTok – you might even see yourself go …

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