2022 Holiday Marketing Trends for Non-Retail Businesses

For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that, with inflation top of mind, consumers are looking for deals and are still planning on spending …

Why Advertise On Amazon?

Increasingly, customers are beginning their shopping journey online. It is projected by 2021, there will be 230.5 million digital shoppers in the United States, according to Statista.* This trend presents an opportunity for retailers to connect with potential customers online–specifically on …

5 Tips for Creating a Brand Image That Builds Customer Loyalty

With so many companies selling the same products or providing the same services, brand image is what ultimately differentiates the brands we all know and love from the rest.

5 Steps to Successful Startup Growth Using Data Analytics

As many companies begin to realize the power of data analytics, it is more important than ever to ensure your company is optimizing their data-driven decision making. 

5 Reasons “Google My Business” Should Be Your Small Business’s First Step in Digital Marketing

If you’re anything like my parents—two owners of a small general contracting business—the internet is not your forte. With only a Facebook Page promoting their company, they’ve often found it challenging to find new clients, while potential clients have had a hard time finding them.   

How to Pivot Your Marketing Strategy During COVID-19 (Coronavirus)

The outbreak of the COVID pandemic and the subsequent lockdown of many businesses, schools, and facilities led to a radical change in the advertising landscape starting in March 2020.

Why Your Business Should Use Google Display

There’s no doubt that the world wide web is a big [read: humongous] place. For some brands and advertisers, this may seem daunting––but for those well-versed in Google Display, it becomes an opportunity.

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