5 Tips for Creating a Brand Image That Builds Customer Loyalty
With so many companies selling the same products or providing the same services, brand image is what ultimately differentiates the brands we all know and love from the rest.
How is the economy currently affecting competition and CPCs?
When the economy is uncertain or the stock market is trending down in a bear market, many companies feel like they should decrease their ad spend. However, economic downturns can be a fantastic time to gain market share and reach people …
With so many companies selling the same products or providing the same services, brand image is what ultimately differentiates the brands we all know and love from the rest.
As many companies begin to realize the power of data analytics, it is more important than ever to ensure your company is optimizing their data-driven decision making.
If you’re anything like my parents—two owners of a small general contracting business—the internet is not your forte. With only a Facebook Page promoting their company, they’ve often found it challenging to find new clients, while potential clients have had a hard time finding them.
The outbreak of the COVID pandemic and the subsequent lockdown of many businesses, schools, and facilities led to a radical change in the advertising landscape starting in March 2020.
There’s no doubt that the world wide web is a big [read: humongous] place. For some brands and advertisers, this may seem daunting––but for those well-versed in Google Display, it becomes an opportunity.
Paid search ads are still the best way to capture people who already have an interest in the product or service that your business provides. There are many benefits to using search advertising, including getting quick results and traffic to your website, building brand awareness, and capturing …