5 Tips for Creating a Brand Image That Builds Customer Loyalty
With so many companies selling the same products or providing the same services, brand image is what ultimately differentiates the brands we all know and love from the rest.
Economic Trends in PPC Competition and Costs per Click
How is the economy currently affecting competition and CPCs?
When the economy is uncertain or the stock market is trending down in a bear market, many companies feel like they should decrease their ad spend. However, economic downturns can be a fantastic time to gain market share and reach people …
5 Steps to Successful Startup Growth Using Data Analytics
As many companies begin to realize the power of data analytics, it is more important than ever to ensure your company is optimizing their data-driven decision making.
5 Reasons “Google My Business” Should Be Your Small Business’s First Step in Digital Marketing
If you’re anything like my parents—two owners of a small general contracting business—the internet is not your forte. With only a Facebook Page promoting their company, they’ve often found it challenging to find new clients, while potential clients have had a hard time finding them.
How to Pivot Your Marketing Strategy During COVID-19 (Coronavirus)
The outbreak of the COVID pandemic and the subsequent lockdown of many businesses, schools, and facilities led to a radical change in the advertising landscape starting in March 2020.
Why Your Business Should Use Google Display
There’s no doubt that the world wide web is a big [read: humongous] place. For some brands and advertisers, this may seem daunting––but for those well-versed in Google Display, it becomes an opportunity.
How to Use Paid Search to Capture Customers
Paid search ads are still the best way to capture people who already have an interest in the product or service that your business provides. There are many benefits to using search advertising, including getting quick results and traffic to your website, building brand awareness, and capturing …