Marketing | Digital Marketing Blog | Perfect Search
Google’s New E-Commerce Guide

Competition for top Google rankings is at an all-time high as more and more businesses continue to move online.

Deciding what digital marketing model is right for your business can be incredibly difficult and time-consuming. It’s hard enough for me to pick out an outfit in the morning when I’m half –asleep, so I get it. It’s important to remember that there is no one-size-fits-all solution.
With recent reports that marketing spend on the display network will overtake spend on the search network on 2016, you might be wondering how this is possible. Most within the digital marketing industry would agree that search and social advertising are generally higher priority and higher performing compared to the display network.
Email marketing isn’t quite an art, but it's pretty darn close. In order to have a successful B2B marketing campaign, you have to be creative and patient--like any of the great artists!
Here’s a primer of the most common digital advertising channels so you can make your paid search advertising strategy a little more perfect.
While they may be known for their Netflix binge-watching and hipster aesthetic, millennials make up a group of emerging consumers that your advertising campaign should pay attention to. If you’re one of many business owners asking yourself how to reach these seemingly apathetic, traditional-advertising-hating young folk, then you’ve come to the right place.

As consumers, we are more likely to believe what is being advertised when we can relate to the source of the information. That’s where testimonials come in. They can bridge the gap between potential clients and current clients.

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