Welcome to Target Audience, a new interview series about marketers, by marketers, and for marketers. In each Target Audience interview, we’ll pick the brains of marketing experts to learn more about their experience in the industry, insights they’ve gathered over the years, and which songs pump them up the most.
The link between psych research and captivating ad design is undeniable. Learn more about how to use psych knowledge to make the most out of your ad dollars!
Google ads account in a funk? Worry not! Our three quick optimizations could be the answer to get your account back in shape for a strong start to your 2020!
Digital marketing design is evolving every day through different platforms, placements, and formats. Find out how to keep up this 2020 with our four trends!
Competition heats up as more companies invest in Google Ads. Check out our guide to avoid common pitfalls and make sure your ads show up above your competitors!
Google Ads has introduced a new feature for more granular targeting across interests, demographics, and behaviors. Learn more about how to use this tool, here!
Getting your non-profit’s foot in the door can be tough, so we made a list of how using Google Ads could make this easier. Take a look at our three tips to consider!

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